is a Portland, Oregon-based tech news
, lifestyle, and information website that publishes news, reviews, guides, how-to articles
, descriptive videos and podcasts
about technology and consumer electronics
products. With offices in Portland, Oregon, New York City, Chicago
and other locations, Digital Trends is operated by Designtechnica Corp., a media company that also publishes Digital Trends Español, focusing on Spanish speakers
worldwide, and a men's lifestyle site The Manual.
The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as smartphones
, video games
and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more.
According to third-party web analytics
, the site received over 40 million visits per month as of June 2018.
Digital Trends editorial team is led by Editor-in-Chief Jeremy Kaplan
and guided by Co-Founders Ian Bell
and Dan Gaul.
In May 2009, Digital Trends moved its headquarters from Lake Oswego into the US Bancorp Tower
in Downtown Portland, Oregon
The company opened a second office in New York City
in 2012. Digital Trends is a privately funded and owned corporation. Digital Trends en Español
, a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team of seasoned professionals, among them Milenka Pena
, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the Spanish site
Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers.
It currently reaches approximately 30 million readers per month who view over 100 million pages.
In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in Berlin. It also launched its first car of the year awards and Smart Home awards, underscoring the site's growing investment in these areas. The company also launched DT Design,
an in-house creative ad agency, to focus on branded content and high-impact advertising units.
In late summer of 2016, Re/Code
reported on a deal with Conde Nast
to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers." Digiday
wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network, CNET
and The Verge
, and ahead of USA Today
Tech, Yahoo! Tech, and Business Insider’s Tech Insider."
In 2018, Facebook
executive Bob Gruters joined Digital Trends as its CRO.
In June 2020, as Digital Trends posted Black Lives Matter
support statements, employees observed racial bias at a "Gin and Juice
" party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted "I’m not a proponent of cancel culture
In 2020, Gresham, Oregon
Mayor Travis Stovall joined Digital Trends' board of directors
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- ^ Turoczy, Rick (May 1, 2009). "Moving on up: Digital Trends takes up residence in Big Pink". Silicon Florist.
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- ^ Kafka, Peter (August 10, 2016). "Condé Nast came close to buying tech review site Digital Trends for $120 million, but the deal isn't happening". Re/Code.
- ^ Moses, Lucia (September 15, 2016). "Digital Trends found a highly profitable niche among tech review sites without relying on Facebook". Digiday.
- ^ "Facebook's Bob Gruters to Join Digital Trends Executive Team". Martech Series. Retrieved 30 April 2021.
- ^ Mike Rogoway (11 June 2020). "Portland tech site reckons with employee backlash". oregonlive. Retrieved 11 June 2020.
- ^ Mike Rogoway (10 June 2020). "Portland tech site faces outcry over 'Gin and Juice' party". oregonlive. Retrieved 11 June 2020.
- ^ "Why I joined the board of a company under fire for its culture". QZ. Retrieved 29 January 2021.
Last edited on 30 April 2021, at 14:48
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