Dotti is a chain of fashion stores in Australia and New Zealand, selling apparel and accessories. It was acquired by the Just Group in 2004.[1] It markets itself as a fast fashion brand.[2] Their target group is young female adults aged 18 to 28.
 Dotti store in Westfield Carousel | |
| Founded | 1981 |
|---|---|
| Founder |
|
Number of locations | 88 stores in Australia (2023) |
Area served |
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| Parent | Just Group |
| Website | dotti |
History edit
Dotti was founded by Raymond Levis and Linda Bowen in Sydney in 1981. The name "Dotti" may have been inspired by Linda's mother Dorothy, or Via Condotti, a street in Rome known for its fashion stores.[3]
In August 2004, the Just Group acquired Dotti for A$5 million.[4]
In December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs.[5]
In April 2011, Dotti launched an online store, adding a New Zealand specific online shopping site in 2015.[6]
By 2017 they had 220 stores, 198 in Australia and 22 in New Zealand.
References edit
- ^ "Just Group buys Dotti". The New Zealand Herald. 13 August 2004. Retrieved 12 September 2011.
- ^ "Dotti About Us | The Story of Dotti". www.dotti.com.au. Retrieved 4 April 2017.
- ^ Ward, Mary (28 August 2015). "What's in a name? A history of fashion brand names". The Sydney Morning Herald. Retrieved 6 February 2024.
- ^ Evans, Simon (13 August 2004). "Just goes Dotti". Australian Financial Review. Retrieved 6 February 2024.
- ^ "Dotti opens 100th fashion store". The Age. Melbourne. 17 December 2009.
- ^ "Dotti dives into online shopping". Ragtrader. Retrieved 4 April 2017.
