Gümüş (Turkish for "silver") is a Turkish melodrama originally broadcast in Turkey by Kanal D from 2005 to 2007 and very popular in Arab world with a name of Noor which has 85 million viewership on its last episode.[1]

Gümüş
GenreRomance, Family drama
Written byEylem Canpolat
Sema Ergenekon
Directed byTarık Alpagut
Kemal Uzun
StarringKıvanç Tatlıtuğ
Songül Öden
Theme music composerCem Erman
Country of originTurkey
Original languageTurkish
No. of episodes100
Production
Producerİrfan Şahin
Running time90 minutes
Production companyD Productions
Original release
NetworkKanal D
ReleaseJanuary 20, 2005 (2005-01-20) –
June 16, 2007 (2007-06-16)

Plot edit

After the death of his girlfriend in a car accident, Mehmet's grandfather suggests that he marry Gümüş, who has loved Mehmet since childhood. Initially happy about the marriage, Gümüş despairs when she realizes that his heart is not in it. Eventually, Mehmet falls in love with her, and her dream comes true.

Cast edit

Actor Character
Songül Öden Gümüş Şadoğlu
Kıvanç Tatlıtuğ Mehmet Şadoğlu
Ekrem Bora Mehmet Fikri
Güngör Bayrak Şeref Şadoğlu
Funda İlhan Esra
Ayça Varlıer Pınar
Serdar Orçin Onur
Kayra Simur Defne
Laçin Ceylan Gülsün
Sevinç Gürsen Akyıldız Bahar
Kamil Güler Gökhan
Soydan Soydas Berk
Ayla Arslancan Safiye
Tarık Ünlüoğlu Tarık
Sema Mumcu Tuğçe
Türkan Kılıç Zeynep
Barış Bağcı Emir
Cüneyt Çalışkur Ahmet
Alper Düzen
Hilal Uysun Nihan
Barış Hayat Ilker
Burak Yavas Mehmet Can
Uğur Aslan Orhan
Yeliz Başlangiç Rukiye
Emre Karayel Engin
Tayfun Eraslan Levent
Hikmet Karagöz Osman
Elif Aksar Kader
Cansın Özyosun Didem
Faik Ergen Berk II
Murat Onuk Cihan
Füsun Erbulak Dilruba
Zuhal Tasar Gökhan Billur
Erdal Cindoruk Kenan
Göktug Alpasar Selim
Yonca Oskay Nilüfer
Meltem Ören Beril
Dilek Serbest Derin
Murat Akdağ Köylü
Çiğdem Batur Dilek

Popularity edit

In Saudi Arabia, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.[2] The success of Gümüş for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay-TV channel in partnership with pay-TV platform Showtime Arabia entirely dedicated to Gümüş that allows viewers to watch episodes of the sudser around the clock.[1]

In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In the result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian TV shows "Dancing Stars 2" and "Slavi Show". She also visited Albania as a guest in the "Kënga Magjike" festival in 2011. It is above average in Pakistan and was airing on Geo Tv but was transferred on Geo Kahani in Pakistan. The series was also popular in Macedonia. Gümüş was one of the first series shown in Macedonia, and now the popularity of the Turkish series in Macedonia is growing.In 2020 Gümüş again star in Urdu Dubbing Online YouTube channel Drama Central

Reception and influence edit

Gümüş and Mehmet observe Ramadan, and their marriage is arranged by Mehmet's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.[2][3] Mehmet is depicted to have had sex (and an illegitimate child) before marrying Gümüş, and one of his cousins has an abortion.[2][4] Perhaps most significantly, Gümüş and Mehmet's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Mehmet supports his wife's career ambitions as a fashion designer.[2][5] The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports."[5]

Maternity wards report a rise in the baby names Noor and Mohannad.[5]

Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series.[5]

The show encouraged Arabs to visit Turkey.[6] The success of Noor in the Arab world was partly attributed to the fact that it was dubbed into the Syrian dialect—a widely understood living variety of Arabic—and not into the little spoken formal Arabic which had hitherto been used to dub Mexican telenovelas.[7]

The final episode edit

 
Palace

In the final episode of the series, the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life. Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.

Series overview edit

Season No. of Episodes Day and Time of Broadcasting Start of the Season End of the Season Episodes TV Season TV Channel
1 21 Thursday 20:00 January 20, 2005 June 23, 2005 1-21 2005 Kanal D
2 40 Thursday-Wednesday 20:00 August 2005 June 28, 2006 22 - 61 2005-2006 Kanal D
3 39 Saturday 22:00 September 2006 June 16, 2007 62 - 100 (Final) 2006-2007 Kanal D

References edit

  1. ^ a b Jaafar, Ali (February 11, 2009). "Arab net plans film of Turkish soap". Variety.
  2. ^ a b c d Worth, Robert F. (September 27, 2008). "Arab TV Tests Societies' Limits With Depictions of Sex and Equality". The New York Times.
  3. ^ "Mideast Dispatches". CBC News.
  4. ^ "Qantara.de - Dialogue with the Islamic World".
  5. ^ a b c d "Free email accounts - Register today at mail.com".
  6. ^ "Saudi cleric condemns Turkish soaps". Archived from the original on 2008-09-23.
  7. ^ Buccianti, Alexandra (Spring 2010). "Dubbed Turkish soap operas conquering the Arab world: social liberation or cultural alienation?". Arab Media & Society (10). ISSN 1687-7721. Retrieved 2010-07-10.

External links edit