: مجموعة MBC
) is a Saudimedia conglomerate
based in the Middle East and North Africa region that operates in various locations around the world. It was launched in London
in 1991 and later moved to its headquarters to Dubai
Middle East Broadcasting Center
مركز تلفزيون الشرق الأوسط
MBC Group currently operates over 17 free-to-air satellite TV channels, which include: MBC1
, MBC Action
, MBC Max
, MBC Variety
, MBC Drama
, MBC Persia
, MBC Masr
, MBC Masr 2
, MBC Bollywood
, and MBC Iraq
. The Group also runs two radio stations: MBC FM
and Panorama FM
Also part of MBC Group is the video on demand
, and its premium subscription-based (subscription on demand
) service, Shahid VIP
, the world’s leading Arabic streaming platform, home to highly rated original productions from the Arab world, a wide range of exclusive movies and premieres, as well as the top watched live Arab TV channels. Due to the number of Arabic-language titles on the platform, Shahid is known as "the world’s leading Arabic streaming platform
The Group's current chairman is Waleed bin Ibrahim Al Ibrahim.
Sam Barnett returned as MBC Group CEO in December 2020.
MBC was founded in 1991 and initially headquartered in London. London was chosen so as to be seen as detached from Arab governments, however its headquarters was later moved to Dubai. The aim of MBC was to provide a view of the world "through Arabian eyes". MBC's funding is largely through commercial sources, which provides a foothold for multinational corporations
in the Arab market.
MBC has also provided some support to social causes, including telethons in the 1990s for the people of Bosnia
MBC was the first broadcaster to provide a satellite-based free-to-air 24-hour television network
across the Arab world
. It has remained privately owned, managed by a group of businessmen and shareholders, including chairman and CEO Sheikh Waleed Al Ibrahim
MBC's television arm, MBC TV, broadcasts via Arabsat
satellites. MBC Headquarters is located in Dubai Media City. The company has more than 1,800 staff members worldwide. The first station in the group, MBC1, offers both entertainment and news content.
In recent years MBC has been hit with major rounds of financial cuts, leading to 150 layoffs and major production cuts. These cuts were driven in part due to advertising not covering production costs and the failure to acquire exclusive rights to the Saudi league.
As of 2011 MBC reported 165 million viewers.
MBC channels and services
All of MBC channel are free-to-air
channels except for the HD
channels and MBC Plus Variety. They are available on OSN
, STC's Invision IPTV and my-HD satellite service. They are all Pay-TV service providers in the Middle East.
Launched in 1991 as the first independent Pan-Arab channel, MBC 1 is the first free-to-air private satellite channel.
A children's entertainment channel which delivers a programming mix of children's education and entertainment for Arab kids aged between three and thirteen. MBC3 also airs a locally produced reality show for kids, Eish Safari
, which recruits young Arab kids and sets them on a month-long trip of mental and physical challenges. Recently, the channel produced a new game show called "Graduate in a Day", similar in concept to "Who Wants To Be A Millionaire" for children and their parents.
One of the latest additions to the Group, which was officially launched on 27 November 2010. It is a family channel, with 24/7 Arabic drama series. The launch coincides with the Group's 20th anniversary, and marks our 10th channel launch. The channel runs a variety of different dramas: Egyptian, Syrian, Bedouin, Gulf And Kuwaiti dramas that are 1st runs and exclusive runs, in addition to Turkish, Mexican and Indian dramas dubbed into Arabic. MBC Drama is distinguished by the two additional repeats throughout the day, offering its viewers the choice of time, based on their various lifestyles and viewership trends. Do not confuse this channel with MBC's subscription-based channel MBC+ Drama
A channel dedicated to family entertainment was launched on 21 September 2019. Targeting Maghrébines countries generally, and Moroccan viewers specifically.
MBC launched MBC Masr on 9 November 2012, and it is a division of MBC studios situated in Egypt and targeting Egyptian viewers.
MBC Masr 2
This channel was the two hours time-shifted service, but now it's a second channel for Egypt and has a different content.
MBC FM and Panorama FM
These radio stations are the MBC Group's Arabic radio stations in Saudi that broadcast music, talk shows, competitions and local coverage of events and news. MBC FM plays local and Gulf music while Panorama FM delivers contemporary Arabic and Western tunes.
A 24-hour music channel that targets the Arab youth, mainly in Eastern Arabia
. The channel offers music videos, concerts, music & lifestyle programs as well as series.
One of the Arabic entertainment web portals in the region with a mix of sports, entertainment, movies and music content, along with its user interactivity and social networking features.
The first free "video on demand" service in the Arab region, with the biggest streaming library of Arabic content.
Shahid is the largest premium VOD service in the world outside of China, the US, and India.
Shahid offers a catalogue of MBC's own shows, as well as dubbed or subtitled foreign content. In January 2020, it was announced Shahid partnered with Disney and Fox to bring more than 3,000 hours of content, including Star Wars, Marvel, and such Disney classics as Frozen. The Service also announced 9 Arabic originals.
MBC Hope was launched in June 2013 to handle the consumer social relationship elements of MBC. This initiative launched campaigns such as "Syrians without an address" and "Stars on board". In 2017 MBC Hope was expanded to Egypt
, with a goal to support female entrepreneurs.
The first free-to-air movie channel in the Arab world, MBC 2 offers a 24-hour non-stop stream of Hollywood movies, from blockbusters to classics and international films. This channel is censored to show violence and sexually explicit contents
, including deep kiss, fetishism
, and nudity
—all forms have been cut.
The Arab world's first exclusive tailored channel for women, MBC 4 broadcasts Western entertainment, airs prime time shows such as Oprah
, Dr. Oz
, The Doctors Show
, The Office
, American Idol
, America’s Got Talent
, So You Think You Can Dance
Today, the channel is geared towards through acquisitions. Airs shows for kids such as Even Stevens
and Full House
Offers a broad mixture of shows such as Super Nanny
, Rachael Ray (TV series)
comedy and drama series, news and current affairs programming from the US
plus gameshows Jeopardy! and Wheel of Fortune and magazines like The Insider
& Inside Edition
. One of the channel's most popular programmes is the talk show The Oprah Winfrey Show
and soap operas such as Days of Our Lives
as well as a film for each weekend. Some cartoons are shown with Arabic subtitles while others All live action shows are subtitled. 
Shahid is the largest premium VOD service in the world outside of China, the US, and India.
Shahid offers a catalogue of MBC's own shows, as well as subtitled foreign content. In January 2020, it was announced Shahid partnered with Disney and Fox to bring more than 3,000 hours of content, including Star Wars, Marvel, and such Disney classics as Frozen. The Service also announced 9 Arabic originals.
MBC launched MBC Bollywood on 26 October 2013, .
MBC Bollywood is MBC Group's 14th channel,
and it is aimed to air 24 hours of Hindi films
, either subtitled in Arabic, targeting South Asian audiences, and Arab Bollywood enthusiasts
A channel that targets young Arab males. It delivers Western series, movies and action reality shows. Some of its prime time shows include The Mentalist (exclusive on MBC Action), The Vampire Diaries (exclusive on MBC Action), Fringe (Exclusive on MBC Action), Supernatural, V (exclusive on MBC Action), WWE (exclusive on MBC Action) and True Blood. The channel recently which is a weekly "magazine" format show about cars, similar to Top Gear, which they also broadcast the British and American versions of the BBC's Top Gear.
The MBC Group's second 24-hour movie channel which caters to a younger audience. The channel airs Western, comedy, action, romance and drama movies as well as classic
It is a 24-hour entertainment channel that airs Western variety content. The channel is now exclusively on arabsat, my-hd platform.
In 2017 a number of owners and board members of MBC were summoned to Riyadh
where they were arrested, accused of corruption, and locked in the Ritz-Carlton. These moves came following years of the Saudi Crown Prince
attempting to purchase the media company. After 83 days the company's chief owner Waleed al-Ibrahim was released.
In 2007 MBC began airing its first Turkish soap opera dubbed into another language. Over the next few years these programs became a major success for MBC, with over 85 million viewing the finale of Gümüş.
In 2018, MBC moved to remove all Turkish programming from their channels, no official reason were given.
MBC has come under global scrutiny for its use of blackface in popular programming. Popular Egyptian comedian Shaimaa Seif has done a number of programs on MBC using blackface
and stereotypes for humor. While some social media backlash has occurred, Seif and MBC have not changed in regards to their content.
Some have raised concern of the amount of American advertisements on MBC channels, with some studies suggesting over 50% of advertising time is devoted towards American products such as those from Johnson & Johnson
, and PepsiCo
. These critics state that this leads to cultural imperialism and erodes at the native cultures of areas in the Middle East and North Africa. In a study focused on Algerian consumer preferences, it was found that these consumers were drawn to American advertisements and products advertised on MBC. This in turn led Algerian companies to mimic the advertising style and aesthetic of American companies.
Use of technology
In 2010, MBC Max provided the ability to watch English movies with Arabic voices, along with watching English movies (English voices) with or without Arabic subtitles.
In 2017 Snapchat
expanded its "Discover" feature to provide content from regional providers including MBC.
On 17 September 2013, the Anti-Defamation League
criticized the network for using a clip of the 2009 film Inglourious Basterds
in which the Adolf Hitler character was speaking to other Nazis, with the subtitles replaced with advertisements for the network. The League said "The use of such imagery contributes to the trivialization of and desensitization to the unparalleled horrors of the Holocaust."
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Last edited on 15 May 2021, at 16:08
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