This article is about the New York City newspaper. For the international newspaper that was very well known as Paris Herald Tribune and International Herald Tribune, see The New York Times International Edition
A "Republican paper, a Protestant paper and a paper more representative of the suburbs than the ethnic mix of the city", according to one later reporter,
generally did not match the comprehensiveness of The New York Times'
coverage. Its national, international and business coverage, however, was generally viewed as among the best in the industry,
as was its overall style.
At one time or another, the paper was home to such writers as Dorothy Thompson
, Red Smith
, Roger Kahn
, Richard Watts, Jr.
, Homer Bigart
, Walter Kerr
, Walter Lippmann
, St. Clair McKelway
, Judith Crist
, Dick Schaap
, Tom Wolfe
, John Steinbeck
, and Jimmy Breslin
. Editorially, the newspaper was the voice for eastern Republicans, later referred to as Rockefeller Republicans
, and espoused a pro-business, internationalist viewpoint.
The paper, first owned by the Reid family, struggled financially for most of its life and rarely generated enough profit for growth or capital improvements; the Reids subsidized the Herald Tribune
through the paper's early years. However, it enjoyed prosperity during World War II
and by the end of the conflict had pulled close to the Times
in ad revenue. A series of disastrous business decisions, combined with aggressive competition from the Times
and poor leadership from the Reid family, left the Herald Tribune
far behind its rival.
In 1958, the Reids sold the Herald Tribune
to John Hay Whitney
, a multimillionaire Wall Street investor who was serving as ambassador to the United Kingdom at the time. Under his leadership, the Tribune
experimented with new layouts and new approaches to reporting the news, and made important contributions to the body of New Journalism
that developed in the 1960s. The paper steadily revived under Whitney, but a 114-day newspaper strike
stopped the Herald Tribune'
s gains and ushered in four years of strife with labor unions, particularly the local chapter of the International Typographical Union
. Faced with mounting losses, Whitney attempted to merge the Herald Tribune
with the New York World-Telegram
and the New York Journal-American
in the spring of 1966; the proposed merger led to another lengthy strike, and on August 15, 1966, Whitney announced the closure of the Herald Tribune
. Combined with investments in the World Journal Tribune
, Whitney spent $39.5 million (equivalent to $314,876,771 in 2020 dollars
) in his attempts to keep the newspaper alive.
After the New York Herald Tribune
closed, the Times
and The Washington Post
, joined by Whitney, entered an agreement to operate the International Herald Tribune
, the paper's former Paris publication. The International Herald Tribune
was renamed the International New York Times
and is now named The New York Times International Edition
. New York
magazine, created as the Herald Tribune'
s Sunday magazine in 1963,
was revived by editor Clay Felker
in 1968, and continues to publish today.
James Gordon Bennett, Sr., founder of the New York Herald.
The New York Herald
was founded on May 6, 1835 by James Gordon Bennett
, a Scottish immigrant who came to the United States aged 24.
Bennett, a firm Democrat
, had established a name in the newspaper business in the 1820s with dispatches sent from Washington, D.C. to the New York Enquirer
, most sharply critical of President John Quincy Adams
and Secretary of State Henry Clay
; one historian called Bennett "the first real Washington reporter".
Bennett was also a pioneer in crime reporting; while writing about a murder trial in 1830, the attorney general of Massachusetts attempted to restrict the coverage of the newspapers: Bennett criticized the move as an "old, worm-eaten, Gothic dogma of the Court...to consider the publicity given to every event by the Press, as destructive to the interests of law and justice".
The fight over access eventually overshadowed the trial itself.
Bennett founded the New York Globe
in 1832 to promote the re-election of Andrew Jackson
to the White House
, but the paper quickly folded after the election. After a few years of journalistic piecework, he founded the Herald
in 1835 as a penny newspaper
, similar in some respects to Benjamin Day's Sun
but with a strong emphasis on crime and financial coverage; the Herald
"carried the most authentic and thorough list of market prices published anywhere; for these alone it commanded attention in financial circles".
Bennett, who wrote much of the newspaper himself, "perfected the fresh, pointed prose practiced in the French press at its best".
The publisher's coverage of the 1836 murder of Helen Jewett—which, for the first time in the American press, included excerpts from the murder victim's correspondence—made Bennett "the best known, if most notorious…journalist in the country".
Bennett put his profits back into his newspaper, establishing a Washington bureau and recruiting correspondents in Europe to provide the "first systematic foreign coverage" in an American newspaper.
By 1839, the Herald'
s circulation exceeded that of The London Times
When the Mexican–American War
broke out in 1846, the Herald
assigned a reporter to the conflict—the only newspaper in New York to do so—and used the telegraph
, then a new technology, to not only beat competitors with news but provide Washington policymakers with the first reports from the conflict.
During the American Civil War
, Bennett kept at least 24 correspondents in the field, opened a Southern desk and had reporters comb the hospitals to develop lists of casualties and deliver messages from the wounded to their families.
Horace Greeley, editor and publisher of the New York Tribune
With Whigs in power, Greeley saw the opportunity to launch a daily penny newspaper for their constituency. The New York Tribune
launched on April 10, 1841. Unlike the Herald
or the Sun
, it generally shied about from graphic crime coverage; Greeley saw his newspaper as having a moral mission to uplift society, and frequently focused his energies on the newspaper's editorials—"weapons…in a ceaseless war to improve society"
—and political coverage. While a lifelong opponent of slavery and, for time, a proponent of socialism
Greeley's attitudes were never exactly fixed: "The result was a potpourri of philosophical inconsistencies and contradictions that undermined Greeley's effectiveness as both logician and polemicist."
However, his moralism appealed to rural America; with six months of beginning the Tribune
, Greeley combined The New-Yorker
and The Log Cabin
into a new publication, the Weekly Tribune
. The weekly version circulated nationwide, serving as a digest of news melded with agriculture tips. Offering prizes like strawberry plants and gold pens to salesmen, the Weekly Tribune
reached a circulation of 50,000 within 10 years, outpacing the Herald'
s weekly edition.
The Tribune's ranks included Henry Raymond
, who later founded The New York Times
, and Charles Dana
, who would later edit and partly own The Sun
for nearly three decades. Dana served as second-in-command to Greeley, but Greeley abruptly fired him in 1862, after years of personality conflicts between the two men.
Raymond, who felt he was "overused and underpaid" as a reporter on the Tribune staff, later served in the New York State Assembly and, with the backing of bankers in Albany, founded the Times
in 1851, which quickly became a rival for the Whig readership that Greeley cultivated.
After the Civil War, Bennett turned over daily operations of the Herald
to his son James Gordon Bennett, Jr.
, and lived in seclusion until his death in 1872.
That year, Greeley, who had been an early supporter of the Republican Party
, had called for reconciliation of North and South following the war and criticized Radical Reconstruction
. Gradually becoming disenchanted with Ulysses S. Grant
, Greeley became the surprise nominee of the Liberal Republican
faction of the party (and the Democrats) in the 1872 presidential election
. The editor had left daily operations of the Tribune
to his protege, Whitelaw Reid
; he attempted to resume his job after the election, but was badly hurt by a piece (intended humorously) that said Greeley's defeat would chase political office seekers from the Tribune
and allow the staff to "manage our own newspaper without being called aside every hour to help lazy people whom we don't know and…benefit people who don't deserve assistance".
The piece was widely (and incorrectly) attributed to Greeley as a sign of bitterness at the outcome; Reid refused to print Greeley's furious disclaimer of the story, and by the end of the month, Greeley had died.
Decline under second generation
James Gordon Bennett, Jr., publisher of the New York Herald from 1866 to 1918.
Both newspapers went into gradual decline under their new proprietors. James Gordon Bennett, Jr.—"a swaggering, precociously dissolute lout who rarely stifled an impulse"
—had a mercurial reign. He launched the New York Telegram
, an evening paper, in the late 1860s
and kept the Herald
the most comprehensive source of news among the city's newspapers. Bennett also bankrolled Henry Morton Stanley
's trek through Africa to find David Livingstone
and scooped the competition on the Battle of Little Big Horn
However, Bennett ruled his paper with a heavy hand, telling his executives at one point that he was the "only reader of this paper": "I am the only one to be pleased. If I want it turned upside down, it must be turned upside down. I want one feature article a day. If I say the feature is black beetles, black beetles it's going to be."
In 1874, the Herald
ran the infamous New York Zoo hoax
, where the front page of the newspaper was devoted entirely to a fabricated story of animals getting loose at the Central Park Zoo
Whitelaw Reid, owner of the New-York Tribune from 1873 to 1912.
Whitelaw Reid, who won control of the Tribune
in part due to the likely assistance of financier Jay Gould
turned the newspaper into an orthodox Republican organ, wearing "its stubborn editorial and typographical conservatism…as a badge of honor".
Reid's hostility to labor led him to bankroll Ottmar Mergenthaler
's development of the linotype machine
in 1886, which quickly spread throughout the industry.
However, his day-to-day involvement in the operations of the Tribune
declined after 1888, when he was appointed Minister to France and largely focused on his political career; Reid even missed a large-scale 50th anniversary party for the Tribune
Despite this, the paper remained profitable due to an educated and wealthy readership that attracted advertisers.
was the largest circulation newspaper in New York City until 1884. Joseph Pulitzer
, who came from St. Louis and purchased the New York World
in 1882, aggressively marketed a mix of crime stories and social reform editorials to a predominantly immigrant audience, and saw his circulation quickly surpass those of more established publishers.
Bennett, who had moved permanently to Paris in 1877 after publicly urinating in the fireplace or piano of his fiancée's parents (the exact location differed in witnesses' memories)
spent the Herald'
s still sizable profits on his own lifestyle, and the Herald's circulation stagnated.
Bennett respected Pulitzer, and even ran an editorial praising the publisher of The World
after health problems forced him to relinquish the editorship of the paper in 1890.
However, he despised William Randolph Hearst
, who purchased the New York Journal
in 1895 and attempted to ape Pulitzer's methods in a more sensationalistic manner. The challenge of The World
and the Journal
spurred Bennett to revitalize the paper; the Herald
competed keenly with both papers during coverage of the Spanish–American War
, providing "the soundest, fairest coverage…(of) any American newspaper", sending circulation over 500,000.
largely relied on wire copy for its coverage of the conflict.
Reid, who helped negotiate the treaty that ended the war
had by 1901 become completely disengaged from the Tribune'
s daily operations. The paper was no longer profitable, and the Reids largely viewed the paper as a "private charity case".
By 1908, the Tribune
was losing $2,000 a week. In an article about New York City's daily newspapers that year, The Atlantic Monthly
found the newspaper's "financial pages … execrable, its news columns readable but utterly commonplace, and its rubber-stamping of Republican policies (making) it the last sheet in town operated as a servant of party machinery".
also saw its reputation for comprehensiveness challenged by the Times
, purchased by Chattanooga Times
publisher Adolph Ochs
in 1896, a few weeks before the paper would have likely closed its doors.
Ochs, turning the once-Republican Times
into an independent Democratic newspaper,
refocused the newspaper's coverage on commerce, quickly developing a reputation as the "businessman's bible".
When the Times
began turning a profit in 1899, Ochs began reinvesting the profits make into the newspaper toward news coverage, quickly giving the Times
the reputation as the most complete newspaper in the city.
Bennett, who viewed the Herald
as a means of supporting his lifestyle, did not make serious moves to expand the newspaper's newsgathering operations, and allowed the paper's circulation to fall well below 100,000 by 1912.
Revival of the Tribune
, fall of the Herald
suffered a fatal blow in 1907. Bennett, his hatred for the Journal
owner unabated, attacked Hearst's campaigns for Congress in 1902, and his run for governor of New York in 1906. The Herald'
s coverage of Hearst's gubernatorial campaign was particularly vicious, as Bennett ordered his reporters to publish every negative item about Hearst's past that they could.
Hearst, seeking revenge, sent a reporter to investigate the Herald'
s personal columns, which ran in the front of the paper and, in veiled language, advertised the service of prostitutes; reporters referred to it as "The Whores' Daily Guide and Handy Compendium."
The resulting investigation, published in the Journal
, led to Bennett's conviction on charges of sending obscene matter through the mails. The publisher was ordered to pay a $25,000 fine—Bennett paid it in $1,000 bills
—and the Herald
"suffered a blow in prestige and circulation from which it never really recovered".
Whitelaw Reid died in 1912 and was succeeded as publisher by his son, Ogden Mills Reid
. The younger Reid, an "affable but lackluster person,"
began working at the Tribune
in 1908 as a reporter and won the loyalty of the staff with his good nature and eagerness to learn.
Quickly moved through the ranks—he became managing editor in 1912—Reid oversaw the Tribune'
s thorough coverage of the sinking of the Titanic
ushering a revival of the newspaper's fortunes. While the paper continued to lose money, and was saved from bankruptcy only by the generosity of Elisabeth Mills Reid, Ogden's mother.,
the younger Reid encouraged light touches at the previously somber Tribune
, creating an environment where "the windows were opened and the suffocating solemnity of the place was aired out".
Under Reid's tenure the Tribune
lobbied for legal protection for journalists culminating in the U.S. Supreme Court
case Burdick v. United States
In 1917, the Tribune
redesigned its layout and became the first American newspaper to use the Bodoni
font for headlines. The font gave a "decided elegance" to the Tribune
and was soon adopted by magazines and other newspapers, including The Washington Post
, The Boston Globe
and the Miami Herald.
developed a reputation for typographical excellence it would maintain for more than four decades.
Reid, who inherited a newspaper whose circulation may have fallen to 25,000 daily—no higher than the circulation in 1872
—saw the Tribune's
readership jump to about 130,000 by 1924.
Reid's wife, Helen Rogers Reid
, took charge of the newspaper's advertising department in 1919. Helen Reid, "who believed in the newspaper the way a religious person believes in God",
reorganized the faltering department, aggressively pursuing advertisers and selling them on the "wealth, position and power" of the Tribune'
In her first two years on the job, the Tribune'
s annual advertising revenues jumped from $1.7 million to $4.3 million, "with circulation responsible for no more than 10 percent of the increase".
Reid's efforts helped cut the newspaper's dependence on subsidies from the family fortune and pushed it toward a paying track. Reid also encouraged the development of women's features at the newspaper, the hiring of female writers,
and helped establish a "home institute" that tested recipes and household products.
s decline continued in the new decade. With the outbreak of World War I, Bennett devoted most of his attention to the Paris Herald
, doing his first newspaper reporting at the age of 73 and keeping the publication alive despite wartime censorship.
The New York paper, however, was in freefall, and posted a loss in 1917. The next year, Bennett died, having taken some $30 million out of the lifetime profits of the Herald
Two years later, the Herald
newspapers were sold to Frank Munsey
for $3 million.
Munsey had won the enmity of many journalists with his buying, selling and consolidation of newspapers, and the Herald
became part of Munsey's moves. The publisher merged the morning Sun
(which he had purchased in 1916) into the Herald
and attempted to revive the newspaper through his financial resources, hoping to establish the Herald
as the pre-eminent Republican newspaper within the city.
To achieve that end, he approached Elisabeth Mills Reid in early 1924 with a proposal to purchase the Tribune
—the only other Republican newspaper in New York—and merge it with the Herald
The elder Reid refused to sell, saying only that she would buy the Herald
. The two sides negotiated through the winter and spring. Munsey approached Ogden Reid with a proposal to swap the profitable evening Sun
with the Tribune
, which Reid refused.
The Reids countered with an offer of $5 million for the Herald
and the Paris Herald
, which Munsey agreed to on March 17, 1924.
The move surprised the journalism community, which had expected Munsey to purchase the Tribune
. The Herald
management informed its staff of the sale in a brief note posted on a bulletin board; reading it, one reporter remarked "Jonah just swallowed the whale".
The merged paper, which published its first edition on March 19, was named the New York Herald New York Tribune
until May 31, 1926, when the more familiar New York Herald Tribune
Apart from the Herald'
s radio magazine, weather listings and other features, "the merged paper was, with very few changes, the Tribune
Only 25 Herald
reporters were hired after the merger; 600 people lost their jobs.
Within a year, the new paper's circulation reached 275,000.
New York Herald Tribune:
1924–1940: Social journalism and mainstream Republicanism Stanley Walker
, city editor of the New York Herald Tribune
, 1928 to 1935.
The newly merged paper was not immediately profitable, but Helen Reid's reorganization of the business side of the paper, combined with an increasing reputation as a "newspaperman's newspaper", led the Herald Tribune
to post a profit of nearly $1.5 million in 1929, as circulation climbed over the 300,000 mark.
The onset of the Great Depression
, however, wiped out the profits. In 1931, the Herald Tribune
lost $650,000 (equivalent to approximately $12,329,390 in 2020 dollars
), and the Reid family was once again forced to subsidize the newspaper. By 1933, the Herald Tribune
turned a profit of $300,000, and would stay in the black for the next 20 years, without ever making enough money for significant growth or reinvestment.
Through the 1930s Ogden Reid often stayed late at Bleeck's, a popular hangout for Herald Tribune
by 1945, Tribune
historian Richard Kluger wrote, Reid was struggling with alcoholism
The staff considered the Herald Tribune'
s owner "kindly and likable, if deficient in intelligence and enterprise".
Helen Reid increasingly took on the major leadership responsibilities at the newspaper—a fact Time
noted in a 1934 cover story. Reid, angered, called her husband "the most independent-minded man I have ever met", to which Time
replied that "it is Mrs. Reid who often helps that independent mind make itself up".
Editorially, the newspaper thrived, winning its first Pulitzer Prize for reporting in 1930 for Leland Stowe
's coverage of the Second Reparations Conference on German reparations for World War I
, where the Young Plan
was developed.Stanley Walker
, who became the newspaper's city editor in 1928, pushed his staff (which briefly included Joseph Mitchell)
to write in a clear, lively style, and pushed the Herald Tribune'
s local coverage "to a new kind of social journalism that aimed at capturing the temper and feel of the city, its moods and fancies, changes or premonitions of change in its manners, customs, taste, and thought—daily helpings of what amounted to urban anthropology".
The Herald Tribune'
s editorials remained conservative—"a spokesman for and guardian of mainstream Republicanism"
—but the newspaper also hired columnist Walter Lippmann
, seen at the time as a liberal, after The World
closed its doors in 1931.
Unlike other pro-Republican papers, such as Hearst's New York Journal-American
or the Chicago Tribune
-owned New York Daily News
, which held an isolationist and pro-German stance, the Herald Tribune
was more supportive of the British and the French as the specter of World War II
developed, a similar stance was approached by the Sun
and the World-Telegram
, the latter of them also having an ardently liberal past as a Pulitzer newspaper.
Financially, the paper continued to stay out of the red, but long-term trouble was on the horizon. After Elisabeth Mills Reid died in 1931—after having given the paper $15 million over her lifetime—it was discovered that the elder Reid had treated the subsidies as loans, not capital investments. The notes on the paper were willed to Ogden Reid and his sister, Lady Jean Templeton Reid Ward. The notes amounted to a mortgage
on the Herald Tribune
, which prevented the newspaper from acquiring bank loans or securing public financing. Financial advisors at the newspaper advised the Reids to convert the notes into equity
, which the family resisted. This decision would play a major role in the Reids' sale of the Herald Tribune
Seeking to cut costs during the Recession of 1937
, the newspaper's management decided to consolidate its foreign coverage under Laurence Hills, who had been appointed editor of the Paris Herald
by Frank Munsey in 1920 and kept the paper profitable.
But Hills had fascist
sympathies—the Paris Herald
was alone among American newspapers in having "ad columns sprout(ing) with swastikas and fasces
—and was more interested in cutting costs than producing journalism. "It is no longer the desire even to attempt to run parallel with The New York Times
in special dispatches from Europe," Hills wrote in a memo to the Herald Tribune'
s foreign bureaus in late 1937. "Crisp cables of human interest or humorous type cables are greatly appreciated. Big beats in Europe these days are not very likely."
The policy effectively led the Herald Tribune
to surrender the edge in foreign reporting to its rival.
World War II
The front page of the New York Herald Tribune
on June 7, 1944, showing the D-Day
landings on June 6.
Historians of The New York Times
—including Gay Talese
, Susan Tifft and Alex S. Jones—have argued that the Times
, faced with newsprint rationing during World War II, decided to increase its news coverage at the expense of its advertising, while the Herald Tribune
chose to run more ads, trading short-term profit for long-term difficulties. In The Kingdom and the Power
, Talese's 1969 book about the Times
, Talese wrote "the additional space that The Times
was able to devote to war coverage instead of advertising was, in the long run, a very profitable decision: The Times
lured many readers away from the Tribune
, and these readers stayed with The Times
after the war into the Nineteen-fifties and Sixties".
Although The New York Times
had the most comprehensive coverage of any American newspaper—the newspaper put 55 correspondents in the field, including drama critic Brooks Atkinson
—its news budget fell from $3.8 million in 1940 to $3.7 million in 1944; the paper did not significantly expand its number of newsroom employees between 1937 and 1945
and its ad space, far from declining, actually increased during the conflict and was consistently ahead of the Herald Tribune'
s. Between 1941 and 1945, advertising space in the Times
increased from 42.58 percent of the paper to 49.68 percent, while the Tribune
saw its ad space increase from 37.58 percent to 49.32 percent. In 1943 and 1944, more than half the Times'
went to advertising, a percentage the Herald Tribune
did not meet until after the war.
However, because the Tribune
was generally a smaller paper than the Times
and saw its ad space jump more, "the proportionate
increase in the Tribune
seemed greater than it was in absolute terms. The evidence that this disproportionate increase in the Tribune'
s advertising content left its readers feeling deprived of war news coverage and sent them in droves to the Times
is, at best, highly ambiguous."
The Herald Tribune
always had at least a dozen correspondents in the field,
the most famous of whom was Homer Bigart
. Allowing wire services to write "big picture" stories, Bigart—who covered the Anzio Campaign
, the Battle of Iwo Jima
and the Battle of Okinawa
—focused instead on writing about tactical
operations conducted by small units and individual soldiers, in order to "bring a dimension of reality and understanding to readers back home".
Frequently risking his life to get the stories, Bigart was highly valued by his peers and the military, and won the 1945 Pulitzer Prize.
By the end of the conflict, the Herald Tribune
had enjoyed some of its best financial years in its history. While the newspaper had just 63 percent of its rival's daily circulation (and 70 percent of the Sunday circulation of The Times
), its high-income readership gave the paper nearly 85 percent of The New York Times'
overall ad revenue, and had made $2 million a year between 1942 and 1945.
In 1946, the Herald Tribune'
s Sunday circulation hit an all-time peak of 708,754.
Ogden "Brown" Reid (seen here after his election to Congress) was the last member of his family to lead the New York Herald Tribune.
The Herald Tribune
began a decline shortly after World War II that had several causes. The Reid family was long accustomed to resolve shortfalls at the newspaper with subsidies from their fortune, rather than improved business practices, seeing the paper "as a hereditary possession to be sustained as a public duty rather than developed as a profit-making opportunity".
With its generally marginal profitability, the Herald Tribune
had few opportunities to reinvest in its operations as the Times
did, and the Reids' mortgage on the newspaper made it difficult to raise outside cash for needed capital improvements.
After another profitable year in 1946, Bill Robinson, the Herald Tribune'
s business manager, decided to reinvest the profits to make needed upgrades to the newspaper's pressroom. The investment squeezed the paper's resources, and Robinson decided to make up the difference at the end of the year by raising the Tribune'
s price from three cents to a nickel
, expecting the Times
, which also needed to upgrade its facilities, to do the same.
However, the Times
, concerned by the Tribune'
s performance during the war, refused to go along. "We didn't want to give them any quarter," Times
circulation manager Nathan Goldstein said. "Our numbers were on the rise, and we didn't want to do anything to jeopardize them. 'No free rides for the competition' was the way we looked at it."
The move proved disastrous: In 1947, the Tribune'
s daily circulation fell nine percent, from 348,626 to 319,867.
Its Sunday circulation fell four percent, from 708,754 to 680,691. Although the overall percentage of advertising for the paper was higher than it was in 1947, the Times
was still higher: 58 percent of the average space in The New York Times
in 1947 was devoted to advertising, versus a little over 50 percent of the Tribune
would not raise its price until 1950.
Ogden Reid died early in 1947, making Helen Reid leader of the Tribune
in name as well as in fact.
Reid chose her son, Whitelaw Reid
, known as "Whitie," as editor.
The younger Reid had written for the newspaper and done creditable work covering the London Blitz
but had not been trained for the duties of his position and was unable to provide forceful leadership for the newspaper.
also failed to keep pace with the Times
in its facilities: While both papers had about the same level of profits between 1947 and 1950, the Times
was heavily reinvesting money in its plant and hiring new employees.
, meanwhile, with Helen Reid's approval, cut $1 million from its budgets and fired 25 employees on the news side, reducing its foreign and crime coverage.
Robinson was dismissive of the circulation lead of the Times
, saying in a 1948 memo that 75,000 of its rival's readers were "transients" who only read the wanted ads.
also began to push the Tribune
hard in suburbs, where the Tribune
had previously enjoyed a commanding lead. At the urging of Goldstein, Times editors added features to appeal to commuters, expanded (and in some cases subsidized) home delivery, and paid retail display allowances—"kickbacks, in common parlance"—to the American News Company
, the controller of many commuter newsstands, to achieve prominent display. Tribune
executives were not blind to the challenge, but the economy drive at the paper undercut efforts to adequately compete. The newspaper fell into the red in 1951. The Herald Tribune'
s losses reached $700,000 in 1953, and Robinson resigned late that year.
The paper distinguished itself in its coverage of the Korean War
; Bigart and Marguerite Higgins
, who engaged in a fierce rivalry, shared a Pulitzer Prize with Chicago Daily News
correspondent Keyes Beech and three other reporters in 1951.
s cultural criticism was also prominent: John Crosby's
radio and television column was syndicated in 29 newspapers by 1949,
and Walter Kerr
began a successful three-decade career as a Broadway
reviewer at the Tribune
Its Paris edition, still profitable after the war, published the first columns by Art Buchwald
However, the paper's losses were continuing to mount. Whitelaw Reid was gradually replaced by his brother, Ogden R. Reid
, nicknamed "Brown", to take charge of the paper. As president and publisher of the paper, Brown Reid tried to interject an energy his brother lacked and reach out to new audiences. In that spirit, the Tribune
ran a promotion called "Tangle Towns", where readers were invited to unscramble the names of jumbled up town and city names in exchange for prizes.
Reid also gave more prominent play to crime and entertainment stories. Much of the staff, including Whitelaw Reid, felt there was too much focus on circulation at the expense of the paper's editorial standards, but the promotions initially worked, boosting its weekday circulation to over 400,000.
Reid's ideas, however, "were prosaic in the extreme".
His promotions included printing the sports section on green newsprint
and a pocket-sized magazine for television listings that initially stopped the Sunday paper's circulation skid, but proved an empty product.
turned a profit in 1956, but the Times
was rapidly outpacing it in news content, circulation, and ad revenue.
The promotions largely failed to hold on to the Tribune'
s new audiences; the Sunday edition began to slide again and the paper fell into the red in 1957.
Through the decade, the Tribune
was the only newspaper in the city to see its share of ad lineage drop,
and longtime veterans of the paper, including Bigart, began departing. The Reids, who had by now turned their mortgage into stock, began seeking buyers to infuse the Tribune
with cash, turning to John Hay "Jock" Whitney
, whose family had a long association with the Reids.
Whitney, recently named ambassador to Great Britain, had chaired Dwight Eisenhower
's fundraising campaigns in 1952 and 1956 and was looking for something else to engage him beyond his largely ceremonial role in Great Britain.
Whitney, who "did not want the Tribune
gave the newspaper $1.2 million over the objections of his investment advisors, who had doubts about the newspaper's viability.
The loan came with the option to take controlling interest
of the newspaper if he made a second loan of $1.3 million.
Brown Reid expected the $1.2 million to cover a deficit that would last through the end of 1958, but by that year the newspaper's loss was projected at $3 million,
and Whitney and his advisors decided to exercise their option. The Reids, claiming to have put $20 million into the newspaper since the 1924 merger
initially attempted to keep editorial control of the paper, but Whitney made it clear he would not invest additional money in the Tribune
if the Reids remained at the helm.
The family yielded, and Helen, Whitie and Brown Reid announced Whitney's takeover of the newspaper on August 28, 1958.
The Reids retained a substantial stake in the Tribune
until its demise, but Whitney and his advisors controlled the paper.
The Whitney Era: 1958–1966 "Who says a good newspaper has to be dull?"
Whitney initially left management of the newspaper to Walter Thayer, a longtime advisor. Thayer did not believe the Tribune
was a financial investment—"it was a matter of 'let's set it up so that (Whitney) can do it if this is what he wants"
—but moved to build a "hen house" of media properties to protect Whitney's investment and provide money for the Tribune
. Over the next two years, Whitney's firm acquired Parade
, five television stations and four radio stations.
The properties, merged into a new company called Whitney Communications Corporation, proved profitable, but executives chafed at subsidizing the Tribune.
Thayer also looked for new leadership for the newspaper. In 1961—the same year Whitney returned to New York—the Tribune
hired John Denson, a Newsweek
editor and native of Louisiana who was "a critical mass of intensity and irascibility relieved by interludes of amiability."
Denson had helped raise Newsweek's
circulation by 50 percent during his tenure, in part through innovative layouts and graphics,
and he brought the same approach to the Tribune
. Denson "swept away the old front-page architecture, essentially vertical in structure"
and laid out stories horizontally, with unorthodox and sometimes cryptic headlines; large photos and information boxes.
The "Densonized" front page sparked a mixed reaction from media professionals and within the newspaper—Tribune
copy editor John Price called it "silly but expert silliness" and Time
called the new front page "all overblown pictures (and) klaxon headlines"
—but the newspaper's circulation jumped in 1961
and those within the Tribune
said "the alternative seemed to be the death of the newspaper."
also launched an ad campaign targeting the Times
with the slogan "Who says a good newspaper has to be dull?"
s revival came as the Times
was bringing on new leadership and facing financial trouble of its own. While the Times
picked up 220,000 readers during the 1950s,
its profits declined to $348,000 by 1960
due to the costs of an international edition and investments into the newspaper.
A western edition of the newspaper, launched in 1961 by new publisher Orvil Dryfoos
in an attempt to build the paper's national audience, also proved to be a drain and the Times
profits fell to $59,802 by the end of 1961.
While the Times
outdistanced its rival in circulation and ad lineage, the Tribune
continued to draw a sizeable amount of advertising, due to its wealthy readership.
management watched the Tribune'
s changes with "uneasy contempt for their debasement of classic Tribune
craftmanship but also with grudging admiration for their catchiness and shrewdness." Times
managing editor Turner Catledge
began visiting the city room of his newspaper to read the early edition of the Tribune
and sometimes responded with changes, though he ultimately decided Denson's approach would be unsuccessful. 
But the financial challenges both papers faced led Dryfoos, Thayer, and previous Times
publisher Arthur Hays Sulzberger
to discuss a possible merger of the Times
and the Tribune,
a project codenamed "Canada" at the Times
Denson's approaches to the front page often required expensive work stoppages to redo the front page, which increased expenses and drew concern from Whitney and Thayer. Denson also had a heavy-handed approach to the newsroom that led some to question his stability, and led him to clash with Thayer.
Denson left the Tribune
in October 1962 after Thayer attempted to move the nightly lockup of the newspaper to managing editor James Bellows
But Denson's approach would continue at the paper. Daily circulation at the Tribune
reached an all-time high of 412,000 in November, 1962.
Labor unrest, New Journalism
The New York newspaper industry came to an abrupt halt on December 8, 1962 when the local of the International Typographical Union
, led by Bert Powers, walked off the job, leading to the 114-day 1962–63 New York City newspaper strike
. The ITU, known as "Big Six," represented 3,800 printers, as well as workers at 600 printshops and 28 publications in the city
but, like other newspaper unions, had taken a backseat to the Newspaper Guild
(which had the largest membership among the unions) in contract negotiations. This arrangement began to fray in the 1950s, as the craft unions felt the Guild was too inclined to accept publishers' offers without concern for those who did the manual work of printing.
Powers wanted to call a strike to challenge the Guild's leadership and thrust ITU to the fore.
New technology was also a concern for management and labor. Teletypesetting (TTS), introduced in the 1950s, was used by The Wall Street Journal
and promised to be far more efficient than the linotype machines still used by theTribune
and most other New York newspapers.
TTS required less skill than the complex linotype machines, and publishers wanted to automate to save money. ITU was not necessarily opposed to TTS—it trained its members on the new equipment
—but wanted to control the rate at which automation occurred; assurances that TTS operators would be paid at the same rates as linotype workers; that at least a portion of the savings from publishers would go toward union pension plans (to allow funding to continue as the workforce and union membership declined) and guarantees that no printer would lose their job as a result of the new technology.
Publishers were willing to protect jobs and reduce the workforce through attrition, but balked at what they viewed as "tribute payments" to the unions. After nearly a five-month strike, the unions and the publishers reached an agreement in March, 1963—in which the unions won a weekly worker wage and benefit increase of $12.63 and largely forestalled automation—and the city's newspapers resumed publication on April 1, 1963.
The strike added new costs to all newspapers, and increased the Tribune'
s losses to $4.2 million while slashing its circulation to 282,000.
Dryfoos died of a heart ailment shortly after the strike and was replaced as Times
publisher by Arthur Ochs Sulzberger
, who ended merger talks with the Tribune
because "it just didn't make any long-term sense to me."
The paper also lost long-established talent, including Marguerite Higgins, Earl Mazo and Washington bureau chief Robert Donovan. Whitney, however, remained committed to the Tribune
, and promoted James Bellows to editor of the newspaper. Bellows kept Denson's format but "eliminated features that lacked substance or sparkle"
while promoting new talent, including movie critic Judith Crist
and Washington columnists Robert Novak
and Rowland Evans
From 1963 until its demise, the Tribune
published a weekly magazine supplement entitled Book Week
; Susan Sontag
published two early essays there.
also began experimenting with an approach to news that later was referred to as the New Journalism
. National editor Dick Wald
wrote in one memo "there is no mold for a newspaper story," and Bellows encouraged his reporters to work "in whatever style made them comfortable." Tom Wolfe
, who joined the paper after working at The Washington Post
, wrote lengthy features about city life; asking an editor how long his pieces should be, he received the reply "until it gets boring."
Bellows soon moved Wolfe to the Tribune'
s new Sunday magazine, New York
, edited by Clay Felker
. Bellows also prominently featured Jimmy Breslin
in the columns of the Tribune,
as well as writer Gail Sheehy
Editorially, the newspaper remained in the liberal Republican camp, both strongly anti-communist and supportive of civil rights. In April 1963, the Tribune
published the "Letter from Birmingham Jail
", written by Martin Luther King Jr.
, on its front page.
became a target of Barry Goldwater
partisans in the 1964 presidential campaign
. The leadership of the Tribune
, while agreeing with Goldwater's approach to national defense, believed he pushed it to an extreme, and strongly opposed Goldwater's voting record on civil rights.
After some internal debate, the Tribune
endorsed Democrat Lyndon Johnson
for the presidency that fall.
The newspaper's editorial support also played a role in the election of New York City Mayor John Lindsay
, a liberal Republican, in 1965.
Attempted JOA and the death of the Tribune
Whitney supported the changes at the Tribune
but they did not help the newspaper's bottom line. A survey of readers of the newspaper in late 1963 found that readers "appreciated the Tribune'
s innovations, (but) the Times
still plainly ranked as the prestige paper in the New York field, based mostly on its completeness."
Whitney himself was popular with the staff—Breslin called him "the only millionaire I ever rooted for"
—and once burst out of his office wondering why the Tribune
failed to sell more copies when "there's compelling reading on every page."
But a second strike in 1965—which led the Tribune
to leave the publishers' association in a desperate attempt to survive—pushed the Tribune's losses to $5 million and led Thayer to conclude the newspaper could no longer survive on its own.
In 1966, Whitney and Thayer attempted to organize what would have been New York's first joint operating agreement
(JOA) with the Hearst
-owned New York Journal American
and the Scripps
-owned New York World-Telegram and Sun.
Under the proposed agreement, the Herald Tribune
would have continued publication as the morning partner and the Journal-American
would merge as the World Journal,
an afternoon paper. All three would publish a Sunday edition called the World Journal Tribune
The newspapers would have maintained their own editorial voices (all three of which tended to be conservative). On paper, the JOA, which would have taken effect April 25, 1966, would have led to profits of $4 million to $5 million annually, but would have also led to the loss of 1,764 out of 4,598 employees at the papers.
The Newspaper Guild
, concerned about the possible job losses, said the new newspaper would have to negotiate a new contract with the union; the publishers refused.
The day the JOA was supposed to go into effect, the Guild struck the newly merged newspaper (the Times
continued to publish).
The strike, which dragged into August, sealed the Tribune'
s fate. Half the editorial staff left the newspaper for new jobs during the strike. That summer, Bellows wrote to Matt Meyer, the head of the new company, that it would be "almost impossible—with the present staff—to publish a Herald Tribune
I would be proud to be the editor of, or be able to compete with successfully in the morning field." On August 13, with the strike still going on, the management decided to end publication of the Tribune
, which Whitney announced in the ninth-floor auditorium of the Tribune
building on August 15. "I know we gave something good to our city while we published and I know it will be a loss to journalism in this country as we cease publication," Whitney said. "I am glad that we never tried to cheapen it in any way, that we have served as a conscience and a valuable opposition. I am sorry that it had to end."
The death of The New York Herald Tribune stills a voice that for a century and a quarter exerted a powerful influence in the affairs of nation, state and city. It was a competitor of ours, but a competitor that sought survival on the basis of quality, originality and integrity, rather than sensationalism or doctrinaire partisanship.
"Thirty for the Tribune," The New York Times,
August 16, 1966.
s demise hastened a settlement of the strike. Discontinued as a morning paper, the Tribune
name was added to the afternoon publication and on September 12, 1966, the new World Journal Tribune
published its first issue. "It was not a bad paper, but it was a misbegotten thing" according to Tribune
historian Richard Kluger, and featured many Tribune
writers, including Wolfe, Breslin, Kerr and columnist Dick Schaap
, and incorporated New York
as its Sunday magazine. The first weeks' editions were dominated by the input of the Hearst and Scripps papers, but after a time, the "Widget" (as the merged publication was nicknamed) took on the appearance and style of the late-era Tribune
. The World Journal Tribune reached a circulation near 700,000—fourth-largest for American evening newspapers at the time—but had high overhead costs and relatively little advertising.
Whitney eventually withdrew support for the newspaper, but Scripps and Hearst continued to back it until the paper folded on May 5, 1967.
Following the collapse of the World Journal Tribune
, The New York Times
and The Washington Post
became joint owners with Whitney of the Herald Tribune'
s European edition, the International Herald Tribune
, which is still published under full ownership by the Times
, which bought out the Post
holdings in 2003 and changed the paper's name to the International New York Times
in 2013. In 1968, New York
editor Clay Felker
organized a group of investors who bought the name and rights to New York
, and successfully revived the weekly as an independent magazine.
In popular culture
In Jean-Luc Godard
(1960), the student and aspiring journalist Patricia (Jean Seberg) sells the New York Herald Tribune
along the Champs-Élysées
. A similar scene takes place in Luis Buñuel
's Belle de Jour
(1967). It is also the major focus of the 1952 thriller Assignment Paris
, with Dana Andrews
as an aggressive New York reporter sent to the Paris newsroom and then Budapest. In the popular Danny Thomas Show
from 1957 to 1964, the main character, Danny Williams (Thomas), a New York nightclub comedian, can be clearly seen in several episodes reading the New York Herald Tribune
In the Alfred Hitchcock version of "The Lady Vanishes", Caldicott and Charters are seen reading a copy in the hotel room, seeking out the cricket score.
The Book and Author Luncheon
New York Herald Tribune Syndicate
In 1966, when the New York Herald Tribune
folded, Publishers Syndicate inherited the New York Herald Tribune Syndicate strips, including B.C.
, Miss Peach
, and Penny
In the 1920s, the New York Herald Tribune
established one of the first book review sections that reviewed children's books, and in 1937, the newspaper established the Children's Spring Book Festival Award for the best children's book of the previous year, awarded for three target age groups: 4–8, 8–12, and 12–16. This was the second nationwide children's book award, after the Newbery Medal
.Alm, Richard S. (April 1956). "The Development of Literature for Adolescents". The School Review
(4): 172–177. doi
. JSTOR 1083500
At an event in Washington, on November 23, 1946, Secretary of War Robert P. Patterson
honored 82 war correspondents.
18 of them had been employees of the New York Herald Tribune. They were Howard Barnes
, Homer Bigart
, Herbert Clark
, Joseph F. Driscoll
, Joseph Evans
, Lewis Gannett
, Marguerite Higgins
, Russell Hill
, John D. O'Reilly
, Geoffrey Parsons
, John C. Smith
, John Steinbeck
, Dorothy Thompson
, Sonia Tomora
, Thomas Twitty
, William W. White
, and Gill Robb Wilson
For more than a century, the logo of the New York Herald-Tribune
, and its later successor, the International Herald Tribune
, featured a hand-drawn "dingbat" between the words Herald
, which first originated as part of the front page logotype of the Tribune
on April 10, 1866.
The "dingbat" was replaced with an all-text header beginning with the issue of May 21, 2008, to give a "more contemporary and concise presentation that is consistent with our digital platforms."
The drawing included a clock in the center, set to 6:12 p.m., and two figures on either side of it, a toga-clad thinker facing leftward and a young child holding an American flag marching rightward. An eagle spreading its wings was perched atop the clock. The dingbat served as an allegorical device to depict antiquity on the left and the progressive American spirit on the right. The significance of the clock's time remains a mystery.
The winners were: Leland Stowe, Correspondence, 1930; John J. O'Neill, Reporting, 1937; Geoffrey Parsons, Editorial Writing, 1942; Homer Bigart, Telegraphic Reporting – International, 1946; Bert Andrews, National Reporting, 1948; Nathaniel Fein, Photography, 1949; Homer Bigart & Marguerite Higgins, International Reporting, 1951; Sanche De Gramont, Local Reporting – Edition Time, 1961; Walter Lippmann, International Reporting, 1962 (New York Herald Tribune syndicate)
- ^ "Pulitzer Prize web page". Pulitzer Prizes. Retrieved February 18, 2017.
- ^ a b 1634 to 1699: Harris, P. (1996). "Inflation and Deflation in Early America, 1634–1860: Patterns of Change in the British American Economy". Social Science History. 20 (4): 469–505. JSTOR 1171338. 1700-1799: McCusker, J. J. (1992). How much is that in real money?: a historical price index for use as a deflator of money values in the economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved January 1, 2020.
- ^ Kluger 1986, pp. 63–64.
- ^ Kluger 1986, pp. 26–28.
- ^ Kluger 1986, pp. 42–44.
- ^ Kluger 1986, pp. 49–50.
- ^ Kluger 1986, pp. 126–29.
- ^ Kluger 1986, pp. 129–130.
- ^ Tifft & Jones 1999, pp. 63–64.
- ^ Swanberg 1967, pp. 333–34.
- ^ Kluger 1986, p. 183–184.
- ^ Kluger 1986, pp. 181–182.
- ^ Kluger 1986, p. 187–88.
- ^ Quoted in Kluger 1986, p. 229.
- ^ Kluger 1986, pp. 207–208.
- ^ "About New-York tribune. (New York [N.Y.]) 1866–1924". Chronicling America. Retrieved April 1, 2015.
- ^ Kluger 1986, p. 266–68.
- ^ Kluger 1986, pp. 259–60.
- ^ Kluger 1986, pp. 295–296.
- ^ Kluger 1986, pp. 325–27.
- ^ Kluger 1986, pp. 328–29.
- ^ Quoted in Kluger 1986, p. 357.
- ^ Kluger 1986, pp. 357–58.
- ^ Kluger 1986, pp. 371–74.
- ^ Kluger 1986, pp. 8–9.
- ^ Kluger 1986, pp. 419–423.
- ^ Kluger 1986, p. 460–61.
- ^ Kluger 1986, p. 425–26.
- ^ Kluger 1986, pp. 453–55.
- ^ "Robinson Dies; Ex-President Of Coca-Cola". Chicago Tribune. June 8, 1969. p. 10A. Retrieved 2017-02-24.
- ^ Kluger 1986, pp. 448–49.
- ^ Kluger 1986, pp. 482–84.
- ^ Kluger 1986, pp. 494–495.
- ^ Kluger 1986, pp. 505–507.
- ^ Kluger 1986, p. 581–82.
- ^ Kluger 1986, p. 608–609.
- ^ Kluger 1986, pp. 612–13.
- ^ Kluger 1986, pp. 613–14.
- ^ World Cat (accessed April 5, 2021).  Sontag's essays, "The Literary Criticism of Georg Lukács" and "Reflections on The Deputy," were reprinted in her first book, Against Interpretation.
- ^ Hevesi, Dennis (March 7, 2009). "James Bellows, 86, Newspaper Editor Who Promoted New Journalism, Dies". The New York Times.
- ^ Kluger 1986, pp. 699–703.
- ^ "World Journal Trib Conceived in High Hopes; Lost Anyway". Daytona Beach Sunday News-Journal. Associated Press. May 7, 1967. p. 5A. Retrieved April 1, 2015.
- ^ Crampton, Thomas (April 18, 2009). "MADMEN REVIVES THE NEW YORK HERALD TRIBUNE". Thomas Crampton.
- ^ "Book and Author Luncheon". WNYC. Retrieved February 25, 2017.
- ^ "Briggs Succumbs: Clare Briggs, Cartoon Genius, Dies at 54," Editor & Publisher (Jan. 11, 1930). Archived at "News of Yore 1930,"Stripper's Guide. Accessed Dec. 1, 2017.
- ^ a b Stetson, Damon. "Herald Tribune Is Closing Its News Service: But Meyer Says Columns That Appeared in Paper Will Be in Merged Publication," New York Times (June 24, 1966).
- ^ Toni Mendez Collection
- ^ "TASK OF OCCUPATION DECLARED IN PERIL; Patterson at Dinner Honoring War Correspondents Says More Appropriations Are Needed". The New York Times. Washington DC. 1946-11-23. p. 28. Retrieved 2020-11-26.
- ^ Hodge, Hope (May 30, 2008). "American Flag Lowered At Herald Tribune". The New York Sun. p. 10.
- "A Short History of the International Herald Tribune" (PDF). International Herald Tribune. Archived from the original (PDF) on March 8, 2012. Retrieved April 1, 2015.
- Kluger, Richard (1986). The Paper: The Life and Death of the New York Herald Tribune. New York: Alfred A. Knopf. ISBN 9780394508771. OCLC 13643103.
- "New York Herald Tribune Dies of Labor Difficulties". The Morning Record. 99 (193). Meridan, Conn. Associated Press. August 19, 1966. pp. 1, 15. Retrieved April 1, 2015.
- Roberts, Sam (7 March 2013). "Recalling a 'Writer's Paper' as a Name Fades". The New York Times. City Room (blog). p. A21. Retrieved April 1, 2015.
- Swanberg, W. A. (1967). Pulitzer. New York: Charles Scribner and Sons. ISBN 9780684105871. OCLC 1083334.
- "Thirty for the Tribune". The New York Times. editorial. 16 August 1966. p. 38. Retrieved January 6, 2017.
- Tifft, Susan E.; Jones, Alex S. (1999). The Trust: The Private and Powerful Family Behind The New York Times. Boston: Little, Brown and Company. ISBN 9780316845465. OCLC 40838733.
- "Tangle Towns Tangle". Time. January 10, 1955a. Archived from the original on March 21, 2009. Retrieved April 1, 2015.
- "Trials of the Trib". Time. October 10, 1955b. Archived from the original on December 15, 2008. Retrieved April 1, 2015.
Last edited on 30 May 2021, at 05:26
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