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Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued.
| Place of origin | United Kingdom |
|---|---|
| Created by | J. Lyons and Co. |
| Main ingredients | Oats |
| 142 kcal (595 kJ) |
History edit
Ready Brek was originally produced by J. Lyons and Co., created from experimentation by Walter Pitts, the Greenford factory manager from the Tea Division of Lyons.
It was launched in 1957 as an instant porridge, then in 1969 as an instant hot cereal. The product is now called a smooth porridge, as porridge is now once again popular. The brand was purchased by Weetabix in June 1990,[1] and it is more popular in autumn and winter. Ready Brek had the slogans "Central heating for kids" and "Get up and Glow", and television adverts during the 1970s and 1980s showed children walking to school with a superimposed radiant glow. The voice over for the commercials was provided by Jon Pertwee.
In 2017, Ready Brek teamed up with Walker Books' popular children's book and brand, We're Going on a Bear Hunt to run a campaign promoting getting outdoors and adopting a healthy, balanced lifestyle.[2]
Flavours edit
In production edit
- Original
- Chocolate
Discontinued edit
- Banana
- Butterscotch
- Strawberry
- Butter
- Golden Syrup
- Gingerbread
- Toffee
- Seriously Oaty
- Honey
References edit
- ^ "Our History". Weetabix Food Company. Retrieved 2023-05-10.
- ^ 2017-05-31T10:12:00+01:00. "We're Going on a Bear Hunt guides found in Ready Brek". Convenience Store. Retrieved 2023-05-10.
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External links edit
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