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'''Red Bull''' is an [[energy drink]] sold by [[Austria]]n company [[Red Bull GmbH]], created in 1987. In terms of market share, Red Bull is the highest selling energy drink in the world, with 5.387 billion cans sold in 2013.<ref name="CompanyWebsite">{{cite web|title=Who makes Red Bull|url=http://energydrink-us.redbull.com/company|first=Adam |last=Boome|date=31 May 2011}}</ref><ref>{{cite web|title=Energy Drinks Build Their Buzz|url=http://www.businessweek.com/smallbiz/content/jan2005/sb2005015_8196_sb017.htm|work=BloombergBusinessweek|publisher=BLOOMBERG L.P|accessdate=2012-08-19|author=Burt Helm|date=4 January 2005}}</ref><ref>{{cite web|title=Company Figures|url=http://www.redbull.com/cs/Satellite/en_INT/company-figures/001242939605518?pcs_c=PCS_Product&pcs_cid=1242937556133|work=Red Bull|publisher=Red Bull|accessdate=2012-08-19|author=Red Bull|year=2012}}</ref><ref>{{cite web|url=http://energydrink.redbull.com/company |title=Red Bull the company - Who makes Red Bull? Red Bull Origin :: Energy Drink :: Red Bull |publisher=Energydrink.redbull.com |date= |accessdate=2013-11-13}}</ref>
Austrian entrepreneur [[Dietrich Mateschitz]] was inspired by an existing energy drink named [[Krating Daeng]] ({{lang-th|กระทิงแดง}}, {{IPA-th|kràtʰiŋ dɛːŋ}}), which was first invented and sold in [[Thailand]]. He took this idea, modified the ingredients to suit the tastes of westerners,<ref>{{cite book|url=http://books.google.com.hk/books?id=VrO3O0h6I0wC |title=Asian brand strategy: how Asia builds strong brands, Martin Roll, pg 199 |publisher=Books.google.com.hk |date= 2005-10-17|accessdate=2012-09-24|isbn=9780230513068}}</ref> and, in partnership with [[Chaleo Yoovidhya]], founded Red Bull GmbH in
The Red Bull company slogan is "''Red Bull gives you wings''"<ref name="company">{{cite web|url=http://authoring.redbull.com/cs/Satellite/en_US/Products/Company-021242755317296|title=Company|work=Red Bull|accessdate=2011-04-02}}</ref> and the product is marketed through advertising, events ([[Red Bull Air Race]], [[Crashed Ice|Red Bull Crashed Ice]]), sports team ownerships ([[RB Leipzig]], [[FC Red Bull Salzburg]], [[Red Bull Brasil]], [[New York Red Bulls]], [[Red Bull Racing]], [[Toro Rosso|Scuderia Toro Rosso]]), celebrity endorsements, and music, through its [[record label]] [[Red Bull Records]].<ref name="Pump the Music">{{Cite news|title=Pump the Music: Red Bull Eyes Starting Branded Music Label — NYPost.com|url=http://www.nypost.com/p/news/business/item_SY9XQMYwCgtsf6cCoINAOO;jsessionid=A41FF58821B638E4FD7E126596BCABFB | work=New York Post | first=Peter|last=Lauria|date=2008-04-01}}101013 NYPost.com</ref>
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