The administrator's role in running this page, according to Iskander, included a number of important functions, such as being: "the gatekeeper, flag bearer, spokesperson, democrat, motivator, mobilizer, and the source of general inspiration and appeal for the page. In addition to being the liaison between members, the admin is also the link and mediator between the members and the architecture of the page, which in this case is Facebook as an organization. His/her task is to keep everyone energized and inspiringly engaged."<ref>A. Iskander 2011 interview</ref>{{Incomplete short citation|date=June 2016}}
The profile photograph promoting the page was a smiling photograph of Khaled Saeed which portrayedconveyed his middle-class statusyouth and young innocence. The Facebook page existed in both Arabic and English, ensuring international exposure. Police forces were put under the spotlight because the webpage was advocating the fight against police brutality. By doing this, police forces became hesitant with their actions knowing that the Facebook page was being used to document their flaws and overuse of force.<ref name="WAAKS">{{cite news|title='We Are All Khaled Said': The potentials and limitations of cyberactivism in triggering public mobilization and promoting political change |author=Sahar Khamis |author2=Katherine Vaughn |url=http://connection.ebscohost.com/c/articles/73986838/we-are-all-khaled-said-potentials-limitations-cyberactivism-triggering-public-mobilization-promoting-political-change |archive-url=https://web.archive.org/web/20150518095113/http://connection.ebscohost.com/c/articles/73986838/we-are-all-khaled-said-potentials-limitations-cyberactivism-triggering-public-mobilization-promoting-political-change |url-status=dead |archive-date=2015-05-18 |newspaper=Journal of Arab & Muslim Media Research|date= July 2011|access-date=29 January 2015}}</ref>
