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I clarified the meaning of sajaegi from the site cited. Tags: Visual edit Mobile edit Mobile web edit |
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In music industry, bulk purchasing is one of illegal practices to manipulate charts, beside [[payola]] and streaming fraud. In [[South Korea]], it's called "sajaegi" (사재기). <ref>https://www.npr.org/2020/02/21/808049441/inside-sajaegi-k-pops-open-secret</ref>
In Korea, ''sajaegi'' generally refers to the illegal bulk-buying of any item — for example, a firm in South Korea recently ''sajaegi''-ed over four million face-masks due to fears over the coronavirus outbreak.
Some bulk purchasing cases are done by artist's fans. One controversial case is [[Dynamite (BTS song)|Dynamite]] by [[BTS]]. The band's fans (called "ARMY") made big fundraisers (or donations) roughly $40,000, according to [[Paper (magazine)|Paper]]. Paper also stated that [[Blackpink]]'s fans, BLINK also made a fundraising of $10,000 to buy Blackpink's first album, [[The Album (Blackpink album)|The Album]]. Other artists who got cited by Paper is [[Stray Kids]], [[Taylor Swift]], [[Harry Styles]], [[Justin Bieber]], and [[Miley Cyrus]]. <ref>https://www.papermag.com/bts-blackpink-taylor-swift-stan-fundraisers-charts-2647856794.html</ref>▼
But in music, ''sajaegi'' has a more specific meaning — unethically and/or illegally boosting a chart ranking. For example, entertainment agencies bulk-buying their own CDs; or, probably more likely in the digital era, using bots or computer farms to repeatedly stream songs and hike up chart numbers. ''Sajaegi'' scandals are testing the Korean music industry, questioning the credibility of online charts, entertainment agencies and even some fan engagement.
▲While Sajaegi is when the artist or its company buy the units or songs themselves. It was a different case from the actual fans. Some bulk purchasing cases
Chart manipulation has been a controversial topic in South Korea. South Korea's Ministry of Culture banned midnight release to avoid chart manipulation. <ref>https://www.soompi.com/article/950095wpp/korean-music-charts-will-no-longer-support-midnight-music-releases</ref>
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