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'''Bulk purchasing''' is the purchase of much larger quantities than the usual, for a [[unit price]] that is lower than the usual.
[[Wholesale]] is [[selling]] goods in
▲[[Wholesale]] is [[selling]] goods in tremendous quantities at a low [[unit price]] to retail merchants. The wholesaler will accept a slightly lower sales price for each unit, if the retailer will agree to purchase a much greater quantity of units, so the wholesaler can maximize his or her profit. A wholesaler usually represents a factory where goods are produced. The factory owners can use [[economy of scale]] to increase profit as quantities sold soars.
[[Retailing]] is [[buying]] goods in a wholesale market to sell them in small quantities at higher prices to [[consumers]]. Part of this profit is justified by [[logistics]], the useful distribution function of the retailer, who delivers the goods to consumers and divides those large quantities of goods into many smaller units suitable for many transactions with many small parties of consumers. Retailers can also benefit from [[economy of scale]] to increase profit, just like a wholesaler does.
'''Bulk purchasing''' is when a consumer captures part of the benefits of [[economy of scale]]
Consumer demand for
==In popular culture==
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