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Among those who saw the photo, was Google marketing executive [[Wael Ghonim]]. Ghonim was located in [[Dubai]] at the time of the incident and decided to create a [[Facebook]] memorial page for Said, called "We are all Khaled Said" within five days of his death. The page attracted hundreds of thousands of followers, becoming Egypt's biggest dissident Facebook page.<ref name="NYTFB">{{Cite news|title=Facebook and YouTube Fuel the Egyptian Protests|url=https://www.nytimes.com/2011/02/06/world/middleeast/06face.html|date=5 February 2011|last=Preston|first=Jennifer|work=The New York Times}}</ref><ref name="NATO">{{cite web|url=http://www.nato.int/docu/review/2011/Social_Medias/Egypt_Facebook/EN/index.htm|title= Egypt and Facebook: Time to Update Its Status|work=Nato Review|publisher=[[NATO]]|year=2011|accessdate=19 March 2011|last=Heaven|first= Will}}</ref> Support for Said rapidly spread,<ref name=ABC/><ref name=NATO/> with many Facebook members using his photograph for their own profiles.<ref>{{cite news|url=http://www.thenational.ae/news/worldwide/africa/undercover-police-arrested-over-beating-death-of-egyptian-man|title=Undercover Police Arrested Over Beating Death of Egyptian Man|author=Nadia abou el Magd|date=2 July 2010|accessdate=19 March 2011|work=[[The National (Abu Dhabi)|The National]]|deadurl=yes|archiveurl=https://web.archive.org/web/20101211164430/http://www.thenational.ae/news/worldwide/africa/undercover-police-arrested-over-beating-death-of-egyptian-man|archivedate=11 December 2010|df=dmy-all}}</ref> In mid-June, the Facebook page had already 130,000 members that were active.<ref>{{Cite web|url=https://www.nytimes.com/2011/02/06/world/middleeast/06face.html|title=Movement Began With Outrage and a Facebook Page That Gave It an Outlet|last=|first=|date=|website=|publisher=|access-date=}}</ref> Because of the photo and the heavy amount of international criticism that arose from the incident, the Egyptian government consented to a trial for the two detectives involved in his death.<ref>{{cite news|title=We are all Khaled Said: Redefining political demonstration in Egypt|author=Noha El-Hennawy|url=http://www.almasryalyoum.com/en/node/61266 |newspaper=Almasry Alyoum|date=4 August 2010|accessdate=27 January 2011}}</ref>
On January 27, 2011, the administrator of the webpage, [[Wael Ghonim]]
The administrator's role in running this page, according to Iskander, included a number of important functions, such as being: "the gatekeeper, flag bearer, spokesperson, democrat, motivator, mobilizer, and the source of general inspiration and appeal for the page. In addition to being the liaison between members, the admin is also the link and mediator between the members and the architecture of the page, which in this case is Facebook as an organization. His/her task is to keep everyone energized and inspiringly engaged."<ref>A. Iskander 2011 interview</ref>{{Incomplete short citation|date=June 2016}}
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