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An '''express [[warranty]]''' is created when a seller makes a guarantee to the buyer that the product/service being offered has certain qualities. Presenting an express warranty to a customer could potentially give rise to a [[product liability]] claim towards the company due to a marketing defect.<ref name=":0">{{Cite book|last=Siedel|first=George|url=http://worldcat.org/oclc/952595287|title=The Three Pillar Model for Business Decisions : Strategy, Law and Ethics|publisher=Van Rye Publishing, LLC|year=2016|isbn=978-0-9970566-0-0|location=|pages=59-60|oclc=952595287}}</ref> For an express warranty to exist between a seller and a buyer, the following must occur<ref name=":1">{{Cite book|last=Bagley|first=Constance|title=The Entrepreneur's Guide to Law and Strategy|last2=Dauchy|first2=Craig|publisher=Cengage Learning, Inc.|year=2018|isbn=978-1-285-42849-9|edition=Fifth Edition|location=Boston, MA|pages=313-315}}</ref>:
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