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[[Wholesaling]] is [[selling]] goods in large quantities at a low [[unit price]] to retail merchants. The wholesaler will accept a slightly lower sales price for each unit, if the retailer will agree to purchase a much greater quantity of units, so the wholesaler can maximize profit. A wholesaler usually represents a factory where goods are produced. The factory owners can use [[economy of scale]] to increase profit as quantities sold soars.
[[Retailing]] is [[buying]] goods in a wholesale market https//weekooo.com to sell them in small quantities at higher prices to [[consumers]]. Part of this profit is justified by [[logistics]], the useful distribution function of the retailer, who delivers the goods to consumers and divides those large quantities of goods into many smaller units suitable for many transactions with many small parties of consumers. Retailers can also benefit from [[economy of scale]] to increase profit, just like a wholesaler does.
'''Bulk purchasing''' is when a consumer captures part of the benefits of [[economy of scale]] by doing with the retailer what the retailer does with the wholesaler: paying a lower price per unit in exchange for purchasing much larger quantities. This allows the consumer to satisfy more of his or her demands at a lower total cost by acquiring more [[use value]] per dollar spent.
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