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Tradedoubler is a global affiliate marketing network and a provider of performance marketing and technology.
| Company type | Public (Aktiebolag) |
|---|---|
| Nasdaq Stockholm: TRAD | |
| Founded | 1999 |
| Headquarters | Stockholm, Sweden |
Key people | Pascal Chevalier, Chairman Matthias Stadelmeyer, CEO Victor Wagstrom, CFO Victoria Normark, CTO Francois Pacot, CPO[1] |
| Products | Affiliate network, ad network, Performance Marketing |
| Parent | Reworld Media |
| Website | http://www.tradedoubler.com/en/about/ |
The Tradedoubler network was the first affiliate network which operates across Europe. Today it consists of more than 3,000 advertisers (brands) and over 180,000 publishers (websites) worldwide.
Tradedoubler is also known as "The Performance Group".
Besides the affiliate network of Tradedoubler, the Performance Group includes a proprietary influencer network (Metapic), an app marketing agency (Appiness), a lead generation business (LeadsLab), a voucher website (Copacoupona), and an offer for email marketing campaigns.
Tradedoubler was founded in Stockholm, Sweden, by Felix Hagnö and Martin Lorentzon[2] in September 1999. Since 2014, Matthias Stadelmeyer is leading the company as president and CEO.
In addition to the Swedish headquarters, Tradedoubler has 15 offices in several countries and operates in over 80 countries worldwide. Since 2005 Tradedoubler AB has been listed on the Stockholm Stock Exchange.[3]
Locations edit
Tradedoubler has 15 offices with more than 320 employees in 12 countries:
Stockholm, London, Paris, Mougins, Aix-en-Provence, Munich, Berlin, Madrid, Milan, Copenhagen, Helsinki, Oslo, Sydney, Warsaw, and Rotterdam.
History edit
In 1999 the company was established in Sweden by Martin Lorentzon and Felix Hagnö as the first affiliate network which operates across Europe with the idea to offer performance-based affiliate marketing.
Since 2005 Tradedoubler has been listed on NASDAQ Stockholm.[4] In 2016, Tradedoubler acquired the email marketing agency R-Advertising in France. In this year the French media group Reworld Media became Tradedoubler's mahority owner by acquiring a 19.1% stake in the company.[5][6] In 2017, Reworld Media increased its shareholding in Tradedoubler to 40%. In 2023 their shareholidng in Tradedoubler is at 51.8%.[6]
The year 2020 was marked with the launch of Grow by Tradedoubler which enables affiliate marketing for smaller businesses. In addition, the acquisition of the assets of PocketMedia took place which led to the foundation of Appiness one year later.[citation needed]
Previous and current CEOs edit
| Name | From | To |
| Martin Henricson | 01.02.01 | 27.03.07 |
| Will Cooper | 28.03.07 | 21.12.08 |
| Örjan Frid | 22.12.08 | 15.02.10 |
| Urban Gillström | 16.02.10 | 28.06.12 |
| Rob Wilson | 29.06.12 | 21.04.14 |
| Matthias Stadelmeyer | 22.04.14 | today |
References edit
- ^ "TRAD.ST - TradeDoubler AB Profile | Reuters". Reuters.
- ^ AgazziText, Marianne (11 October 2022). "Spotify-miljardärens skattesmäll till högsta instans". Dagens industri (in Swedish). Retrieved 12 July 2023.
- ^ "BRIEF-Tradedoubler shares suspended after Gravity4 doubles bid". Reuters. 20 May 2015. Retrieved 12 July 2023.
- ^ Adams, Melissa (9 August 2019). "Why this Swedish Digital Marketing Firm Turned to Blockchain". The CPAY Blog. Retrieved 28 September 2021.
- ^ "Reworld Media becomes the new principal owner of Tradedoubler". News Powered by Cision. Retrieved 28 May 2019.
- ^ a b "Reworld Media S.A. has announced a recommended public cash offer to the shareholders in Tradedoubler Aktiebolag". News Powered by Cision. Retrieved 28 May 2019.