Mind shaping or mindshaping in the context of social cognition means socializing individuals in ways that make human populations more homogeneous. It relies on man's capacities and dispositions to imitate, to be natural learners, and to conform to and enforce social norms.[1][2][3][4]
A mindshaping effect is an effect on the development or structure of a mind. My telling you that I’ve broken your computer causes a mindshaping effect in you. It makes you angry. My teaching a child how to tie his shoelaces causes a mindshaping effect in him. It makes him able to tie his shoelaces. My thinking about and deciding what to do next year for Christmas causes a mindshaping effect in me. It produces in me the intention to do certain things next year for Christmas. Etc.
— (Mameli 2001, p. 608)
In derived usage, mindshaping is a euphemistic term frequently used in marketing[5] and management context for the active and on-purpose shaping of consumer's minds through any of the following, often for long-term influencing of customer behaviour for the mind shaper's profit:
- experiential and social marketing[6]
- customer relationship management
- indoctrination
- persuasion
- subliminal suggestion
- brainwashing
Instead of active influence through others, there are also a number of self-help techniques that are marketed and sold with the promise to help the customer alter his or her mindset towards a better (more relaxed, ambitious, etc.) attitude through meditation, self-suggestion, etc.[7]
See also edit
References edit
- ^ Zawidzki, Tadeusz Wiesław (2013). Mindshaping - A New Framework for Understanding Human Social Cognition. ISBN 9780262019019.
- ^ Mameli, M (2001). "Mindreading, mindshaping, and evolution". Biology and Philosophy. 16 (5): 597–628. doi:10.1023/a:1012203830990. S2CID 82061396.
- ^ Zawidzki, T. (2008). "The function of folk psychology: mind reading or mind shaping?". Philosophical Explorations. 11 (3): 193–210. doi:10.1080/13869790802239235. S2CID 145353315.
- ^ Zawidzki, Tadeusz. "Theory of Mind, Computational Tractability, and Mind Shaping" (PDF).
- ^ "Executing mind-shaping media campaigns - Valcort - Strategic Marketing & Brand Building". Valcort - Strategic Marketing & Brand Building.
- ^ "mindshape.com". Retrieved 2016-04-12.
- ^ The Mind Coach: Be the person you really want to be by Jamil Qureshi