White paper - Wikipedia
White paper
Several terms redirect here. For other uses of "White paper", see Copy paper and White paper (disambiguation). For other uses of "Blue paper", see Blue pages and Blue book. For the urban legend, see Red Paper, Blue Paper.
A white paper (sometimes referred to as a white book) is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.
The initial British term, concerning a type of government-issued document, has proliferated, taking a somewhat new meaning in business. In business, a white paper is closer to a form of marketing presentation, a tool meant to persuade customers and partners and promote a product or viewpoint.[1][2][3] White papers are a type of grey literature.
In government
The term white paper originated with the Britishgovernment, and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name.[4] Gertrude Bell, the British explorer and diplomat, was the first woman to author a White Paper. Her 149-page report was entitled "Review of the Civil Administration of Mesopotamia" and was presented to Parliament in 1920. In British government it is usually the less extensive version of the so-called blue book, both terms being derived from the colour of the document's cover.[2]
White papers are a "tool of participatory democracy ... not [an] unalterable policy commitment".[5] "White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them."[6]
In Canada, a white paper is "a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public".[7] The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis. They can also serve as educational techniques."[8]
White papers are a way the government can present policy preferences before it introduces legislation. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.[9]
By contrast, green papers, which are issued much more frequently, are more open-ended. Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.
Examples of governmental white papers include, in Australia, the White Paper on Full Employment and, in the United Kingdom, the White Paper of 1939 and the 1966 Defence White Paper.
In Israeli history, the White Paper of 1939 – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish Yishuv community in Mandatory Palestine – is remembered as "The White Paper" (in Hebrew Ha'Sefer Ha'Lavan הספר הלבן‎ – literally "The White Book").
In business-to-business marketing
Since the early 1990s, the terms "white paper" or "whitepaper" have been applied to documents used as marketing or sales tools in business. These white papers are long-form content designed to promote the products or services from a specific company. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.
B2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales,[10] or inform and persuade readers. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders.
White papers are considered to be a form of content marketing or inbound marketing; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and build web traffic. Many B2B white papers argue that one particular technology, product or methodology is superior to all others for solving a specific business problem. They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.[11]
There are, essentially, three main types of commercial white papers:
While a numbered list may be combined with either other type, it is not workable to combine a backgrounder with a problem/solution white paper. While a backgrounder looks inward at the details of one particular product or service, a problem/solution looks outward at an industry-wide problem. This is rather like the difference between looking through a microscope and looking through a telescope.
Variants
Several variations on the colour theme exist:
The green paper is a proposal or consultative document rather than being authoritative or final.
Two others are much less well established:
See also
References
  1. ^ Graham, Gordon. "What exactly is a white paper?". The White Paper FAQ. Retrieved 16 March 2015.
  2. ^ a b Rouse, Margaret. "white paper definition". TechTarget. Retrieved 16 March 2015.
  3. ^ Stelzner, Michael A. (2008). "Learn all about white papers". Whitepaper Source Publishing.
  4. ^ James, Anthony (17 June 2017). "Origin of White Papers". Klariti.com. Retrieved 27 June 2017.
  5. ^ Doerr, Audrey D. The Role of White Papers. In: Doern, G. B. and Peter Aucoin. The Structures of Policy-making in Canada. Toronto, MacMillan, 1971. pp. 179–203.
  6. ^ Pemberton, John E. Government Green Papers. Library World 71:49 Aug. 1969.
  7. ^ Doerr, Audrey D. The Role of White Papers in the Policy-making Process: the Experience of the Government of Canada. 1973. Thesis (Ph.D.) – Carleton University. 1. 56.
  8. ^ Doerr, Audrey D. The Machinery of Government. Toronto, Methuen, 1981. p. 153.
  9. ^ Chapin, Henry and Denis Deneau. Citizen involvement in Public Policy-making: Access and the Policy-making Process. Ottawa, Canadian Council on Social Development, 1978. p. 33.
  10. ^ "what is a white paper"
  11. ^ Kantor, Jonathan (2009). Crafting White Paper 2.0: Designing Information for Today's Time and Attention Challenged Business Reader. Denver, Colorado: Lulu Publishing. p. 167. ISBN 978-0-557-16324-3.
  12. ^ Graham, Gordon (2010). How to Pick the Perfect Flavor for Your Next White Paper. ThatWhitePaperGuy. p. 15.
  13. ^ "Blue Paper". Genuine Writing. Retrieved 13 December 2017.
Further reading
External links
Last edited on 9 April 2021, at 22:16
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