Self-promotion and publicity
Publication in a reliable source is not always good evidence of notability. Wikipedia is not a promotional medium
. Self-promotion, autobiography, product placement and most paid material
are not valid routes to an encyclopedia article. The barometer of notability is whether people independent of the topic itself (or of its manufacturer, creator, author, inventor, or vendor) have actually considered the topic notable enough that they have written and published non-trivial works of their own that focus upon it—without incentive, promotion, or other influence by people connected to the topic matter.
Independent sources are also needed to guarantee a neutral article
can be written; see Wikipedia:Autobiography
for discussion of neutrality concerns of self-published sources. Even non-promotional self-published sources, like technical manuals that accompany a product, are still not evidence of notability as they are not a measure of the attention a subject has received.
Wikipedia is not a news source
: it takes more than just routine news reports about a single event or topic to constitute significant coverage. For example, routine news coverage such as press releases, public announcements, sports coverage, and tabloid journalism
is not significant coverage. Even a large number of news reports that provide no critical analysis of the event is not considered significant coverage. The Wikimedia project Wikinews
may cover topics of present news coverage. In some cases, notability of a controversial entity (such as a book) could arise either
because the entity itself was notable, or
because the controversy was notable as an event—both need considering.
Notability guidelines also apply to the creation of stand-alone lists and tables. Notability of lists (whether titled as "List of Xs" or "Xs") is based on the group. One accepted reason why a list topic is considered notable is if it has been discussed as a group or set
by independent reliable sources, per the above guidelines; notable list topics are appropriate for a stand-alone list
. The entirety of the list does not need to be documented in sources for notability, only that the grouping or set in general has been. Because the group or set
is notable, the individual items in the list do not need to be independently notable, although editors may, at their discretion, choose to limit large lists by only including entries for independently notable items
or those with Wikipedia articles.