(stylized as WIRED
) is a monthly American magazine
, published in print and online
editions, that focuses on how emerging technologies
, the economy
, and politics
. Owned by Condé Nast
, it is headquartered in San Francisco, California
, and has been in publication since March/April 1993.
Several spin-offs have been launched, including Wired UK
, Wired Italia
, Wired Japan
, and Wired Germany
From 1998 to 2006, Wired magazine and Wired News, which publishes at Wired.com, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.
contributor Chris Anderson
is known for popularizing the term "the long tail
as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired
on this paradigm related to research on power law distribution models carried out by Clay Shirky
, specifically in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space that has been opened up by new media.
The magazine coined the term crowdsourcing
as well as its annual tradition of handing out Vaporware
Awards, which recognize "products, videogames, and other nerdy tidbits pitched, promised and hyped, but never delivered".
Wired building located in San Francisco
The founding executive editor of Wired
, Kevin Kelly, was an editor of the Whole Earth Catalog
and the Whole Earth Review
and brought with him contributing writers from those publications. Six authors of the first Wired
issue (1.1) had written for Whole Earth Review
, most notably Bruce Sterling
(who was highlighted on the first cover)
and Stewart Brand. Other contributors to Whole Earth
appeared in Wired
, including William Gibson
, who was featured on Wired'
s cover in its first year.
cofounder Louis Rossetto claimed in the magazine's first issue that "the Digital Revolution is whipping through our lives like a Bengali typhoon,"
yet despite the fact that Kelly was involved in launching the WELL
, an early source of public access to the Internet and even earlier non-Internet online experience, Wired'
s first issue de-emphasized the Internet and covered interactive games, cell-phone hacking, digital special effects, military simulations, and Japanese otaku
. However, the first issue did contain a few references to the Internet, including online dating and Internet sex, and a tutorial on how to install a bozo filter
. The last page, a column written by Nicholas Negroponte, was written in the style of an email message but contained obviously fake, non-standard email addresses. By the third issue in the fall of 1993, the "Net Surf" column began listing interesting FTP
sites, Usenet newsgroups
, and email addresses, at a time when the numbers of these things were small and this information was still extremely novel to the public. Wired
was among the first magazines to list the email address of its authors and contributors.
Associate publisher Kathleen Lyman (formerly of News Corporation
and Ziff Davis
) was brought on board to launch Wired
with an advertising base of major technology and consumer advertisers. Lyman, along with Simon Ferguson (Wired'
s first advertising manager), introduced revolutionary ad campaigns by a diverse group of industry leaders—such as Apple Computer, Intel
, Calvin Klein
, and Absolut
—to the readers of the first technology publication with a lifestyle slant.
The magazine was quickly followed by a companion website (HotWired
), a book publishing division (HardWired), a Japanese edition, and a short-lived British edition (Wired UK
). Wired UK
was relaunched in April 2009.
In 1994, John Battelle
, cofounding editor, commissioned Jules Marshall
to write a piece on the Zippies
. The cover story broke records for being one of the most publicized stories of the year and was used to promote Wired'
s HotWired news service.
The fortune of the magazine and allied enterprises corresponded closely to that of the dot-com bubble
. In 1996, Rossetto and the other participants in Wired Ventures attempted to take the company public with an IPO
. The initial attempt had to be withdrawn in the face of a downturn in the stock market, and especially the Internet sector, during the summer of 1996. The second try was also unsuccessful.
Rossetto and Metcalfe lost control of Wired Ventures to financial investors Providence Equity Partners
in May 1998, which quickly sold off the company in pieces. Wired
was purchased by Advance Publications, which assigned it to Advance's subsidiary, New York–based publisher Condé Nast Publications
(while keeping Wired'
s editorial offices in San Francisco).
Wired Digital (wired.com, hotbot.com, webmonkey.com, etc.) was purchased by Lycos
and run independently from the rest of the magazine until 2006, when it was sold by Lycos to Advance Publications, returning the websites to the same company that published the magazine.
at the Wired
Rave Awards in 2003
Under Anderson, Wired
has produced some widely noted articles, including the April 2003 "Welcome to the Hydrogen Economy" story, the November 2003 "Open Source Everywhere" issue (which put Linus Torvalds
on the cover and articulated the idea that the open-source
method was taking off outside of software, including encyclopedias as evidenced by Wikipedia), the February 2004 "Kiss Your Cubicle Goodbye" issue (which presented the outsourcing issue from both American and Indian perspectives), and an October 2004 article by Chris Anderson, which coined the popular term "the Long Tail".
In 2005, Wired
received the National Magazine Award
for General Excellence in the category of 500,000 to 1,000,000 subscribers.
That same year, Anderson won Advertising Age
's editor of the year award.
In May 2007, the magazine again won the National Magazine Award for General Excellence.
In 2008, Wired
was nominated for three National Magazine Awards and won the ASME for Design. It also took home 14 Society of Publication Design Awards, including the Gold for Magazine of the Year. In 2009, Wired
was nominated for four National Magazine Awards – including General Excellence, Design, Best Section (Start), and Integration – and won three: General Excellence, Design, and Best Section (Start). David Rowan from Wired UK
was awarded the BSME Launch of the Year 2009 Award.
On December 14, 2009, Wired
magazine was named Magazine of the Decade by the editors of Adweek
In 2006, writer Jeff Howe and editor Mark Robinson coined the term "crowdsourcing" in the June issue.
In 2009, Condé Nast Italia launched the Italian edition of Wired
On April 2, 2009, Condé Nast relaunched the UK edition of Wired
, edited by David Rowan, and launched Wired.co.uk.
Also in 2009, Wired
writer Evan Ratliff
"vanished", attempting to keep his whereabouts secret, saying "I will try to stay hidden for 30 days." A $5,000 reward was offered to his finder(s).
Ratliff was found September 8 in New Orleans by a team effort, which was written about by Ratliff in a later issue. In 2010, Wired
released its tablet edition.
endorsed Democratic candidate Hillary Clinton
in the run-up for the 2016 U.S. presidential election.
website, formerly known as Wired News
, launched in October 1994.
The website and magazine were split in the late 1990s, when the latter was purchased by Condé Nast Publishing
, Wired News (the website) was bought by Lycos not long after. The two remained independent until Condé Nast purchased Wired News
on July 11, 2006,
largely in response to declining profits. This move finally reunited the print and digital editions of Wired
and both are currently (as of 2019) closely linked editorially.
As of February 2018, Wired.com is paywalled
. Users may only access up to 4 articles per-month without payment.
Today, Wired.com hosts several technology blogs
on topics in transportation, security, business, new products, video games, the "GeekDad
" blog on toys, creating websites, cameras, culture, and science. It also publishes the Vaporware Awards.
From 2004 to 2008, Wired
organized an annual "festival of innovative products and technologies".
A NextFest for 2009 was canceled.
The Geekipedia supplement
is a supplement to Wired
s writers have included Jorn Barger
, John Perry Barlow
, John Battelle
, Paul Boutin
, Stewart Brand
, Gareth Branwyn
, Po Bronson
, Scott Carney
, Michael Chorost
, Douglas Coupland
, James Daly
, Joshua Davis
, J. Bradford DeLong
, Mark Dery
, David Diamond
, Cory Doctorow
, Esther Dyson
, Mark Frauenfelder
, Simson Garfinkel
, William Gibson
, Dan Gillmor Mike Godwin
, George Gilder
, Lou Ann Hammond
, Chris Hardwick
, Virginia Heffernan
, Danny Hillis
, John Hodgman
, Steven Johnson
, Bill Joy
, Richard Kadrey
, Leander Kahney
, Jon Katz
, Jaron Lanier
, Lawrence Lessig
, Paul Levinson
, Steven Levy
, John Markoff
, Wil McCarthy
, Russ Mitchell
, Glyn Moody
, Belinda Parmar
, Charles Platt
, Josh Quittner
, Spencer Reiss
, Howard Rheingold
, Rudy Rucker
, Paul Saffo
, Adam Savage
, Evan Schwartz
, Peter Schwartz
, Alex Steffen
, Neal Stephenson
, Bruce Sterling
, Kevin Warwick
, Dave Winer
, and Gary Wolf
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Last edited on 18 May 2021, at 12:33
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