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Fishpond Ltd.
IndustryBookselling, online shopping, retail
HeadquartersAuckland, New Zealand
Key people
Daniel Robertson (founder)
Ben Powles (CEO)
ProductsBooks, DVDs, CDs, toys, household goods, cosmetics, electronics
Number of employees
Fishpond Ltd. is a New Zealand e-commerce company. It was one of the first major companies to sell books over the Internet in New Zealand. Founded by Daniel Robertson in 2004, is a full-scale online bookstore. It also sells DVDs, music CDs, toys, household goods, cosmetics​, and electronics​. It is part of a larger business called WorldFront.​[1]
The company is headquartered in Auckland with staff in Auckland, Christchurch​, Melbourne and Perth. It maintains software development centers in Auckland and Christchurch. has a separate website in Australia.
In mid 2013, Fishpond had nearly 13 million items in its catalogue, and made 20,000 sales a day.[2] By 2018, its catalogue had increased to over 25 million items, and it was selling a product every 1.2 seconds.​[3]
  1. ^ "The e-commerce platform conquering the world". NZBusiness​. 21 November 2016. Retrieved 5 July 2020.
  2. ^ Stock, Rob (23 June 2013). "Fishpond baits its hook with more picks". Fairfax New Zealand.
  3. ^ About us. Fishpond.
External links​[​edit​]
Categories: Online retailers of New ZealandReview websites2004 establishments in New ZealandInternet properties established in 2004
This page was last edited on 21 August 2020, at 08:33 (UTC).
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