Similarly to the Rotten Tomatoes system, iDreamBooks.com assigns two percentage scores to each title: one is based on professional reviews from reputable publications (including, among many others, The New Yorker
, The Guardian
, The Wall Street Journal
, The New York Review of Books
, The Independent
, The Millions
, The Sydney Morning Herald
, etc.) as well as from writers who were vetted by the website and allowed to submit reviews; the other score is obtained from consumer user ratings.
Thus far, the site scores new releases from the big six publishers
, Random House
, and Simon & Schuster), but in the future, it plans to include also the smaller publishers and classics
. Revenue is generated from paid partnerships
, of which the first one was the Sony Reader store partnership; the site also licenses its data, and, in the future, plans to offer marketing deals for individual authors or groups of books.