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These Are “Not” Political Ads

How Partisan Influencers Are Evading TikTok’s Weak Political Ad Policies

Becca Ricks
Brandi Geurkink

Written by Becca Ricks, Brandi Geurkink and Mozilla Foundation

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Table of Contents

Executive Summary

Introduction

TikTok's political ad policies are easy to evade

Research findings

TikTok doesn’t seem to monitor influencer advertising
TikTok influencers are not disclosing paid relationships with political groups

Recommendations

Our recommendations to TikTok
Our recommendations to lawmakers

Conclusion

About the methodology

References

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Executive Summary