A trademark is any word, phrase, symbol, design, sound, smell, color product configuration, group of letters or numbers, or combination of these that is adopted and used by an organization to identify its products or services, and to distinguish them from products and services made, sold, or provided by others. For an organization, a trademark is one of its most important assets. It is vital that trademarks be used carefully.

The University's trademark registrations include "Georgia ", "University of Georgia", "Georgia Bulldogs", "Bulldogs", "Dawgs", "UGA", "University of Georgia Athletic Association", "Between The Hedges", "How Bout Them Dogs", "Go You Silver Britches", "Hairy Dawg", the oval "G" mark , the "Bulldog Head" mark , the "Standing Bulldog" mark, the "Football Helmet" mark , "Commit to the G" mark, The University's Seal , and The University's "Arch" mark . These marks are used for sale, promotional, and advertising purposes and are well known and recognized by the general public and associated with the University in the public mind..

Typical products licensed by the Trademark Licensing Program are t-shirts, sweatshirts, jackets, sweaters, shorts, caps, ties, and other articles of clothing. Other licensed goods include key chains, watches, clocks, jewelry, mugs, glassware, stationery products, leather goods, rugs, phones and lamps. Among the products that the University does not license are alcoholic beverages, weapons, ashtrays, tobacco products, bottled water, or any item perceived by the Trademark Licensing Program to promote these items or other objectionable items.

All products have an indication that must appear on all products bearing the University's registered marks and on products containing any of the University's marks that are not yet registered. Genuine College Product will include hang tags, stickers, or indicia statements. This ensures that you are purchasing an official licensed University of Georgia product. If a product does not have this label, then it is not an officially licensed product of the University of Georgia.

The University of Georgia's Trademark Licensing Program was established in order to protect and control all uses of the University's various trademarks throughout the world. The program is operated out of the University's Athletic Association as a vast majority of those seeking to use the marks are asking to use them to relate their product to one of the University's intercollegiate athletic teams. Through carefully established procedures established in conjunction with Fanatics Licensing Management, the Trademark Licensing Program grants licenses to certain manufacturers to produce a variety of Georgia insignia goods. In return, the licensees pay the University royalties for the right to use the University's trademarks on their products. The Trademark Licensing Program also helps the University's departments and officially recognized student groups if they decide to have goods produced bearing the University's indicia. In addition, the program - which is administered by Fanatics Licensing Management - oversees the worldwide registration of the University's trademarks, manages the University's worldwide trademarks portfolio, and monitors and guards against the unauthorized third party use of the University's trademarks around the world.

The University of Georgia licensing program strives to regulate, promote and protect the commercial use of the University's name and identifying marks, both on and off campus. The proper usage of marks helps to protect and promote the reputation of the University, and it is all of our responsibility to ensure that legitimate marks do not become distorted through improper usage. By purchasing only officially licensed products and by understanding and following UGA's trademark use guidelines, you are protecting the University against the possibility of dilution and enhancing the image of excellence that is the University of Georgia. Royalties collected from licensed merchandise are returned to the University to help support University programs and services.

All manufacturers who produce goods bearing any of the University's trademarks must be licensed to produce such products with a formal license agreement. This includes manufacturers producing goods with the University's marks for sale to a University department or an officially recognized student group. Authorization to waive royalties must be received from the Trademark Licensing Office. If the department or student group resells these insignia goods, royalties are due.

The University currently has trademark licensing programs in place in various countries outside of the U.S. The University in conjunction with Fanatics Licensing Management works with licensing agents in each of these territories to help find licensees, shop the market for infringement and counterfeit product, and to serve as the local coordinators for the various programs. Other than the role played by the licensing agent, international trademark licensing is very similar to its domestic counterpart. Licensees are required to pay advance fees, annual minimum royalties, and a royalty on all sales of University products. International licensees are also required to submit all designs, products, and advertising for approval by the Trademark Licensing Program.

On the domestic front, the University's Licensing Director and representatives from the University's Licensing Agent (Fanatics Licensing Management) make regular visits to local retailers to ensure that only officially licensed merchandise is being sold. Furthermore, trademark licensees, retailers, as well as Georgia students and alumni, are excellent resources for identifying counterfeit merchandise and/or the unauthorized third party use of the University's name and symbols around the country. Finally, all licensees are required to identify their products as being officially licensed by affixing the "Genuine College Product " hang tag to all licensed merchandise.

For more information, please contact Fanatics Licensing Management at 404-996-1966 or https://fanaticslicensingmanagement.com/. If you have a product that you would like to license, please visit https://fanaticslicensingmanagement.com/i-want-a-license-college/ to review the details and requirements of an application and license.

Click here to review the Code of Conduct for the University of Georgia.

The use of Athletics trademarks on all types of products, apparel, and merchandise created for internal or external usage is subject to the same compliance and approval process as University marks with final approval granted by Athletics. Additionally, the use of athletics marks on paid advertising materials including but not limited to printed or digital marketing communications materials produced by schools, colleges or administrative units such as brochures, magazines, annual reports, newsletters, catalogs, invitations, posters, cards, event signage, banners, table tents, and tablecloths, is impermissible. Use of athletic marks on premium items giveaways is subject to final approval by Athletics. Athletics marks may not be used in conjunction with any sponsors.

University’s digital art sheet

If Club Sports desires to use an athletic mark it is only permitted to use marks UGA035, UGA036, and UGA038. The University of Georgia Athletic Association does not permit the use of its primary or secondary athletic design and word marks (marks UGA001-UGA007, UGA 022-UGA034, and font specific only marks, UGA008-UGA022, on the University’s digital art sheet) for club use.. Club sports groups may use registered verbiage University of Georgia, Georgia, Bulldogs or UGA in its name. A registration mark (CIRCLE R) must be clearly visible when using athletic marks. Club sports must incorporate Club Sport, Club Sports at University of Georgia or A Club Sport at University of Georgia or the Club Sports academic mark when using athletic marks and/or verbiage. Club sports must follow the below approval process.

University’s digital art sheet

General Interest Student Organizations are not permitted to use athletics marks or athletics word marks. General Interest Student Organizations may use their name in conjunction with at "at UGA", "at Georgia" or "at University of Georgia" for purposes of logo creation, but are not permitted to use the University's academic or athletic logo systems, secondary configurations, or other parts of the visual identity system, including fonts and secondary art.

University’s digital art sheet

Step 1: Use an Approved Vendor – Any product or item for internal usage that uses a University mark must be produced by an approved licensed vendor. Consult the list at https://brand.uga.edu/uploads/documents/uga-fermata-licensees.pdf.

Step 2: Secure an Art Proof – Vendor needs to submit artwork for Athletics approval via the CAMPUS system with FLM.

Step 3: Submit Approval Form – Complete the trademark approval form, include the information requested in the document and submit, along with art proof, to trademarks@uga.edu for compliance review and approval.

Step 4: Trademark and Compliance review – The Trademarks office will review athletic mark requests through consultation with Athletic brand guidelines and the below criteria and then submit to Athletics for final approval. Athletics marks may not be used in conjunction with any sponsors.

• Athletics prohibits altering the Oval G with different designs and patterns, regardless of distribution. Different designs and patterns include, but are not limited to, animal print, polka dots or stripes. Any artwork submission or other request that contains alterations of the Oval G outlined above is subject to immediate disapproval.
• Athletics permits the Oval G when used in fashion colors. Approved fashion colors include pink, green, navy, brown, or blue. This use will be approved only if used in conjunction with another Georgia or athletics trademark. Athletics will disapprove any use of the Oval G on orange and yellow.
• Only registered trademarks appearing on the digital art sheet will be approved. Campus units desiring to use images of bulldogs other than official trademarks must submit artwork to Campus Trademarks for compliance review and approval.
• The use of Bulldog marks UGA005-UGA007 appearing on the digital artwork sheet are not approved for any usage by any colleges, schools, departments, divisions, units and other groups and organizations officially recognized by the University of Georgia.

Step 5: Approval granted or denied – Following the completion of the trademark compliance review, requestors will be notified of whether their requested use has been approved or denied. If the requested use is approved, signed/dated approval forms will be returned to requestors, with copies kept on file in the Division of Marketing and Communications. Please note that all Athletic marks approvals are granted for one-time use only and all future usage requests must be submitted for approval.

Athletic marks are not permissible for use by individuals or external groups and/or organizations. There are limited exceptions, including edible items/cakes. Individuals may request the use of marks and logos on edible items/cakes by completing the below form. Artwork must be included at the time of request. If the request is approved, the individual will receive an email with a one-time permission letter to provide to the bakery. This form is for use of athletic marks only. Please contact the Campus Trademark office for permission to use academic marks by email trademarks@uga.edu.

Athletic marks are not permissible for use by individuals or external groups and/or organizations. There are limited exceptions including grave marker/burial items. Individuals may request the use of marks and logos on grave marker/burial items by completing the below form. Artwork must be included at the time of request. If the request is approved, the individual will receive an email with a one-time permission letter to provide to the manufacturer. This form is for use of athletic marks only. Please contact the Campus Trademark office for permission to use academic marks by email trademarks@uga.edu.

• Trademarks are not to be used in conjunction with alcohol, tobacco, recreational drugs, gambling products, national flags, political symbols, and/or religious symbols.
• Trademarks cannot be printed in orange or yellow.
• The Oval G logo cannot be altered by color, writing or print (example – tiger stripes).
• Trademarks are not to be used in conjunction with other brands, names, or trademarks in a way that might appear as an endorsement by the University.
• Designs using the trademarks must be approved prior to printing or manufacturing.
• All items and materials bearing the University trademarks must be printed, produced, and manufactured by an official licensee.
• A registered trademark symbol, either ® or TM, is to be used next to every trademarked logo. The symbol should appear near the bottom right of the trademarked logo.

Please submit a request in order to use the Georgia Bulldogs logos.

Request Form