Read when you’ve got time to spare.
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Whether you finished “LulaRich” in one week or one sitting, you're likely left with questions about what you just saw—and not just about the hamburger leggings. Pocket Recommendations Editor and ‘true con’ enthusiast Amy Maoz shares the internet’s best context, follow-ups, and deep dives into everything that didn’t make the cut.
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Amy Maoz: “Would I read Anne Helen Petersen interview paint, about its drying process? A thousand times yes. So when Petersen investigates MLM culture with Meg Conley, who grew up in the Mormon church and writes incisively about mom-culture and the American Dream, I’m downright giddy. This is the essential read on the series and invites readers to consider: What if America is the biggest pyramid scheme of all?”
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AM: “Props to Slate’s Madison Malone Kircher and Rachelle Hampton for asking this question, and getting into the uncomfortable details not just on who is left out (women in the clothing supply chain) but why (their hypothesis... the topic might get too close for comfort for Amazon Studios).”
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AM: “There are so many trainwreck moments in the series—it’s easy to laugh, and part of what makes this story so compelling. But you can’t overlook how savagely this company preyed on mothers. Which, sure, LulaRoe deserves plenty of blame for. But the fact that American mothers are already set up to fail in a society that doesn’t value the exhausting and important work of parenthood? That’s the landscape that made LulaRoe possible.”
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AM: “If you came into ‘LulaRich’ already a little obsessed with MLMs, you’ve likely already listened to the entire first season of Jane Marie’s The Dream podcast. You probably also recognized the docuseries’ talking head Robert FitzPatrick’s voice! But have you listened to Jane Marie’s special bonus episode all about LulaRoe lawsuits?”
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AM: “Derryl. Derryl! What a journey he has in the series. I’d hoped for a deeper dive with this interview, but honestly, I’ll take what I can get. How long until Kelly Clarkson hosts him on her show? And where’s my Becca Peter profile? Has this show impacted her washi tape sales? I am not being facetious here, I want to know.”
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AM: “Did you know that Rebecca Blevins, one of the former consultants in the series, has a podcast? Here, she hosts LaShae Kimbrough (she of the Chanel bag fiasco—and one of the first five employees at LulaRoe’s home office). Do not miss Kimbrough’s sobering retelling of the ‘blackface leggings’ horror story.”
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AM: “This seems like a misguided way for LulaRoe consultants to take out their anger about what was revealed in the series, but who am I to judge? I have a tremendous amount of empathy for these women and wish for nothing but good things ahead for them. As for Deanne and Mark? Derryl said it best.”