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What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Do's and Don'ts for Your Work's Social Platforms
Communication Digital ArticleEmergent social software platforms - the enabling technologies of the 2.0 Era - are being deployed by enterprises at a rapid rate. Companies as varied... -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
How to Keep Complaints from Spreading
Communication Magazine ArticleAfter United Airlines baggage handlers damaged Dave Carroll's guitar, he spent months fruitlessly seeking compensation. Then he created a music video... -
The New Rules of B2B Lead Generation
Sales & Marketing Digital ArticleFive ways sales teams can adapt to a new landscape. -
When to Stop and When to Keep Going with Your Social Media Strategy
Communication Digital ArticlePush through the discomfort: It's tempting to stop (or never start) using social media when you realize that you are opening yourself up to the world... -
LinkedIn: The Useful — and Profitable — Social Network
Social media Digital ArticleMicrosoft monetized desktops, Google monetized eyeballs, LinkedIn monetizes the social network. One way to create a great fortune is to ride the next wave, and my money’s on LinkedIn. Bain Capital, Greylock, Sequoia, and Bessemer Ventures — four very savvy venture firms — recently invested $53 million dollars in the company at a billion dollar […] -
Overcoming the Obstacles To Social Business
Social media Digital ArticleWhile social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there are still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, […] -
Television’s Future Has a Social Soundtrack
Social media Digital ArticleTV without social will be as hard to remember as movies without sound. -
Facebook’s Oversight Board Is Not Enough
Business models Digital ArticleThe problems with the company are ingrained in its business model. -
Twitch CEO on the Future of the Creator Economy - and the Challenge to Keep the Platform Safe
Global Business Digital Article"That kind of violence, that kind of hate ... [doesn't] have any place anywhere in our society, or especially on Twitch." -
Kenneth Cole's Social Media Marketing Lesson
Communication Digital ArticleMilions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC With these 132 characters,... -
Why So Few Tweets from the C-Suite?
Social media Digital ArticleToday’s my last day at Sun. I’ll miss it. Seems only fitting to end on a #haiku. Financial crisis/Stalled too many customers/ CEO no more. On February 4, 2010, Sun Microsystems CEO Jonathan Schwartz logged on to his Twitter account and informed the world of his resignation, at the same time nodding to a trend […] -
The Businesses That Platforms Are Actually Disrupting
Innovation & Entrepreneurship Digital ArticleProbably not the ones you think. -
Why Porter’s Model No Longer Works
Strategy Digital ArticleImagine that you wanted a new home theater system. But instead of spending hours in Best Buy or on Amazon comparing configurations and assembling the parts you needed, you could signal what you wanted and a company would create it for you. You might simply Pinterest the elements you liked, including information about your space […] -
Managing Myself: Almost Off the Twitter Fence
Social media Digital ArticleA couple of weeks ago, my manager asked me to sign up for Twitter. The basis: Twitter is a big source of traffic for HBR.org, and as editors we should all understand how readers reach us. No arguments there, but I still had my reservations. The only aspect of social media I’ve truly embraced is […] -
Is Social Media Worth Your Time?
Managing people Digital ArticleIn the latest issue of Business Week, Stephen Baker’s article “Beware Social Media Snake Oil” makes a provocative argument. He claims that all the hype around social networks, wikis, and blogs for business neglects the potential risks and time wasted. While I think he is overstating the argument, he is bringing up a vital question […] -
The HBR Interview: Technology, Tradition, and the Mouse
Brand management Magazine ArticleListen to the interview this piece is based on.Download this podcast He wasn’t the odds-on favorite to succeed Michael Eisner. But when Bob Iger became CEO of Disney, in 2005, he confounded the skeptics. He quickly moved to calm the infighting that had roiled Disney, and then he launched the media giant into profitable new […] -
A Deep Dive on Facebook Groups and Their Potential
Social media Digital ArticleFacebook Groups have been called “Google Wave for Humans” by some and “spam” by others. They have the potential to benefit your business, brand, and organization in ways that are probably slightly ahead of our time. In the mean time, what does it mean? I’ve taken a deep dive, and here are a few ideas […]
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Sephora Direct: Investing in Social Media, Video, and Mobile
Sales & Marketing Case Study11.95View Details Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for... -
LinkedIn Corporation, 2012
Strategy & Execution Case Study11.95View Details Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and... -
The Red Hen Controversy
Strategy & Execution Case Study11.95View Details On June 22, 2018, Stephanie Wilkinson, co-founder of the Red Hen, a small farm-to-table restaurant in rural Virginia, was caught off guard when a frantic... -
D&G's Marketing Missteps in China (A): How to Balance Fashion Brand Strategy and Cultural Sensitivity?
Sales & Marketing Case Study11.95View Details On 18 November 2018, Dolce & Gabbana S.R.L. (D&G) released three short videos on Instagram, Facebook, and Twitter as well as Sina Weibo in China to promote... -
Dancing with the Stars: Denitsa Ikonomova
Sales & Marketing Case Study11.95View Details Denitsa Ikonomova is a champion professional dancer on Dancing with the Stars (France) who has become a desired social media influencer. She must now... -
Facebook's Free Basics: Free in India?
Global Business Case Study11.95View Details In February 2015, Facebook's Free Basics platform was launched in India by Internet.org, a partnership between Facebook and six mobile service and device... -
BlewMinds: Leveraging Influencer Communication Strategies
Strategy & Execution Case Study11.95View Details In 2016, BlewMinds Consulting LLP was launched as a storytelling consulting start-up with the vision of touching and transforming five billion lives by... -
Growing on YouTube: Eric Kim's Story
Management Case Study11.95View Details In 2020, when everyone had been quarantined at home due to the COVID-19 pandemic, South Korea-based Eric Kim jumped onto YouTube, a video-sharing digital... -
JUUL and the Vaping Revolution: A 2022 Update
Leadership & Managing People Case Study5.00View Details This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. -
Twittamentary: Crowdsourcing a Project
Innovation & Entrepreneurship Case Study11.95View Details This case study explores how Tan Siok Siok, a Singaporean filmmaker living in Beijing, crowd-sources the content, financing, and distribution outlets... -
Ludesco Game Festival: Delivering "D'expériences Ludiques" on Social Media
Sales & Marketing Case Study11.95View Details Ludesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an... -
HubSpot: Dharmesh Shah, Founder, Video
Sales & Marketing Case Study150.00View Details This video introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications... -
Who is the Right Influencer? A Social Network Analysis
Management Case Study11.95View Details This social network data analysis case presents the scenario of the launch of a new version of a popular video game called 'Thrive in Space' by a gaming... -
The Rise of TikTokers: Future-Proofing an Emerging Social Media Business in the Wake of Regulatory Threat
Management Case Study11.95View Details In July 2019, 15-year-old Charli D'Amelio posted a dance video on the relatively new social media platform TikTok and became a TikTok sensation, soon... -
Twenty-Six Words that Shape the Internet
Strategy & Execution Case Study8.95View Details This note provides background on Title 47 US Code § 230, the section of federal law that protects internet companies from liability for the content shared... -
The Pepsi Refresh Project: A Thirst for Change
Sales & Marketing Case Study11.95View Details In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20... -
Tech Talk: Creating a Social Media Strategy
Innovation & Entrepreneurship Case Study11.95View Details Tech Talk is an electronic content publishing portal that publishes articles on information and communication technologies. The articles cover specialized... -
Axel Springer in 2016: From Transformation to Acceleration?
Global Business Case Study11.95View Details As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major... -
The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization,... -
Hamilton Won More Than Twitter
Sales & Marketing Case Study11.95View Details The case is set in summer 2016, centered on the writer and performing star, Lin-Manuel Miranda, whose Broadway show Hamilton had grossed almost $75 million...
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What Customers Want from the Collaborative Economy
Innovation Digital ArticleAnd why your company can’t ignore it. -
How Sales Reps Can Succeed in the Social Era
Customer service Digital ArticleThe best stay attuned to their customers’ signals in the social graph. -
Do's and Don'ts for Your Work's Social Platforms
Communication Digital ArticleEmergent social software platforms - the enabling technologies of the 2.0 Era - are being deployed by enterprises at a rapid rate. Companies as varied... -
The Rise of the Digital CMO
Marketing Digital ArticleMany CMOs see their digital future, but still struggle to make the case across the executive ranks. -
How to Keep Complaints from Spreading
Communication Magazine ArticleAfter United Airlines baggage handlers damaged Dave Carroll's guitar, he spent months fruitlessly seeking compensation. Then he created a music video... -
The New Rules of B2B Lead Generation
Sales & Marketing Digital ArticleFive ways sales teams can adapt to a new landscape. -
When to Stop and When to Keep Going with Your Social Media Strategy
Communication Digital ArticlePush through the discomfort: It's tempting to stop (or never start) using social media when you realize that you are opening yourself up to the world... -
LinkedIn: The Useful — and Profitable — Social Network
Social media Digital ArticleMicrosoft monetized desktops, Google monetized eyeballs, LinkedIn monetizes the social network. One way to create a great fortune is to ride the next wave, and my money’s on LinkedIn. Bain Capital, Greylock, Sequoia, and Bessemer Ventures — four very savvy venture firms — recently invested $53 million dollars in the company at a billion dollar […] -
Overcoming the Obstacles To Social Business
Social media Digital ArticleWhile social media often commands favorable media attention, the less often told story is that successful initiatives are rare to come by and that there are still a number of organizational roadblocks that managers need to overcome in order to make progress. Still, we are seeing signs of progress in the form of new efficiencies, […] -
Television’s Future Has a Social Soundtrack
Social media Digital ArticleTV without social will be as hard to remember as movies without sound.