The sites and apps you use work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Personalization may be informed by various factors such as the content of the site or app you are using, information you provide, historical searches you conduct, what your friends or contacts recommend to you, apps on your device, or based on your other interests. Read about Yahoo's privacy and advertising practices to learn more about how Yahoo selects the ads you see.
See How Advertising Works for more information about how we use your data to provide personalised advertising and for more information on your choices and controls.
Explore other controls and tools to help set and maintain your privacy choices.
If you are using Safari or a browser enabled with Intelligent Tracking Protection (ITP) or similar cookie-blocking technology, if you wish to opt out of receiving personalized ads, you will need to do so directly via the Yahoo Privacy Center.