Ad Serving | Yahoo
Ad Serving
Advertising is a core part of Yahoo’s business. Many of our free brands, websites, apps, advertising services, products, services or technologies (“Services”) are supported by the ads we and others display. We also provide a variety of online advertising services to other companies that want to place ads on our Services or elsewhere.
Yahoo displays ads both on our owned and operated Services and on non-Yahoo sites, apps, and services. Yahoo serves display ads, also known as graphical ads, which appear as images, animation, or video. Yahoo also serves text ads that appear as text links. Yahoo’s advertising platforms provide the means for advertisers, agencies, publishers, and ad networks to manage their advertising business.
Ad Selection
Data Use To Provide More Relevant Advertising
As explained above, we use the data we collect or receive about you to help us show ads for products or services that you are likely to be interested in and make the advertising we serve more effective.
Yahoo may use information you provide or that it receives, including information that on its own could reasonably identify you, to tailor ads when you use our Services or the services of others. Yahoo may also analyze your use of our Services, including your engagement with the ads we show you, to improve the effectiveness of our advertising platforms, limit the number of times you see the same ad, and measure the effectiveness of the specific ads we serve.
More Information
Yahoo participates in multiple, regional self-regulatory bodies and is committed to adhering to their principles for interest-based advertising. While distinct, these entities are all cooperatives of companies committed to building responsible advertising policies across the Internet.
Your Choices
Learn more about your choices.
If you have questions, suggestions, or complaints, please complete a feedback form or you can contact us at:
Customer Care - Privacy Policy Issues
701 First Avenue
Sunnyvale, CA 94089
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