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Title Consumer insight : how to use data and market research to get closer to your customer / [edited by] Merlin Stone, Alison Bond & Bryan Foss.
Published Sterling, Va. Kogan Page London Market Research Society, c2004.

ITEM LOCATION CALL NO. STATUS
 GIP Main  658.834 S879C 2004    AVAILABLE
Descript. xv, 288 pages ; 24 cm.
Series Market research in practice series
Notes Includes index.
Contents Introduction -- What is database marketing? -- How customer care and database marketing use customer insight -- Customer relationship management (CRM) -- Consumer insight and market research -- Analyzing consumer data to get insight -- Using consumer insight in developing and retaining consumers -- Sharing consumer insight - partnerships and loyalty schemes -- Privacy, risk, and good and bad consumers -- Consumer insight systems -- Organizing and managing consumer insight.
Subject Customer relations -- Management.
Marketing research.
Database marketing.
Other Author Stone, Merlin, 1948-
Bond, Alison.
Foss, Bryan.
ISBN 0749442921
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