| Description |
viii, 232 p. ill. ; 24 cm |
| Bib Note |
Includes bibliographical references (p. 207-223) and index |
| Contents |
Why the Weird Ideas Work -- Why These Ideas Work, but Seem Weird -- What Is Creativity, Anyway? -- The Weird Ideas -- Hire "Slow Learners" (of the Organizational Code) (Weird Idea #1) -- Hire People Who Make You Uncomfortable, Even Those You Dislike (Weird Idea #1 1/2) -- Hire People You (Probably) Don't Need (Weird Idea #2) -- Use Job Interviews to Get Ideas, Not to Screen Candidates (Weird Idea #3) -- Encourage People to Ignore and Defy Superiors and Peers (Weird Idea #4) -- Find Some Happy People and Get Them to Fight (Weird Idea #5) -- Reward Success and Failure, Punish Inaction (Weird Idea #6) -- Decide to Do Something That Will Probably Fail, Then Convince Yourself and Everyone Else That Success Is Certain (Weird Idea #7) -- Think of Some Ridiculous or Impractical Things to Do, Then Plan to Do Them (Weird Idea #8) -- Avoid, Distract, and Bore Customers, Critics, and Anyone Who Just Wants to Talk About Money (Weird Idea #9) -- Don't Try to Learn Anything from People Who Seem to Have Solved the Problems You Face (Weird Idea #10) -- Forget the Past, Especially Your Company's Successes (Weird Idea #11) -- Putting the Weird Ideas to Work -- Building Companies Where Innovation Is a Way of Life |
| Subject |
Creative ability in business -- Management
|
|
Employee motivation
|
|
Organizational change -- Management
|
|
Success in business
|
| ISBN |
0743212126 |
|
