| Edition |
2nd ed. |
| Descript |
1 online resource (ix, 254 pages) |
| Bibliog. |
Includes bibliographical references (pages 223-239) and index. |
| Contents |
Copyright; Contents; Preface; Acknowledgements; Chapter 1 Sport, the Media and Popular Culture; Chapter 2 All Our Yesterdays: A History of Media Sport; Chapter 3 A Sporting Triangle: Television, Sport and Sponsorship; Chapter 4 Power Game: Why Sport Matters to Television; Chapter 5 Who Wants to be a Millionaire? Media Sport and Stardom; Chapter 6The Race Game: Media Sport, Race and Ethnicity; Chapter 7 Playing the Game: Media Sport and Gender; Chapter 8 Games Across Frontiers: Mediated Sport and National Identity; Chapter 9 The Sports Pages: Journalism and Sport; Chapter 10 Consuming Sport: Fans, Fandom and the AudienceChapter 11 Conclusion: Sport in the Digital Age; Bibliography; Index. |
| Summary |
The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy. |
| Note |
English. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide |
| Subject |
Mass media and sports -- Social aspects -- Great Britain.
|
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Mass media and sports -- Economic aspects -- Great Britain.
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Sports -- Social aspects -- Great Britain.
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Sports -- Political aspects -- Great Britain.
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SPORTS & RECREATION -- Sociology of Sports. |
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PERFORMING ARTS -- Television -- General. |
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Sports -- Political aspects. (OCoLC)fst01130493 |
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Sports -- Social aspects. (OCoLC)fst01130525 |
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Great Britain. (OCoLC)fst01204623 |
| Alt Author |
Haynes, Richard, 1966-
|
| ISBN |
9780748635948 (electronic bk.) |
|
0748635947 (electronic bk.) |
|
9780748671083 |
|
0748671080 |
|
1282136569 |
|
9781282136564 |
|
9786612136566 |
|
6612136561 |
|
9780748635924 |
|
0748635920 |
|
0748635939 (pbk.) |
|
9780748635931 (pbk.) |
|
