Title Children and advertising : what do they think about advertisements, how are they affected by advertisements? / Arzu Sener, Seval Guven and Ayfer Aydiner Boylu.

Descript 1 online resource. Series Children's issues, laws, and programs Media and communications : technologies, policies, and challenges Children's issues, laws and programs series. Media and communications. Bibliog. Includes bibliographical references and index. Contents CHILDREN AND ADVERTISING: WHAT DO THEY THINK ABOUT ADVERTISEMENTS AND HOW ARE THEY AFFECTED BY ADVERTISEMENTS?; CHILDREN AND ADVERTISING: WHAT DO THEY THINK ABOUT ADVERTISEMENTS AND HOW ARE THEY AFFECTED BY ADVERTISEMENTS?; CONTENTS; PREFACE; INTRODUCTION; INFLUENCE ON NUTRITIONAL HABITS; THE PRESSURE ON FAMILY PURCHASING; INFLUENCE ON CONSUMPTION PATTERNS; CREATION OF DEPRIVATION AND CONFLICT SITUATIONS FOR A CHILD; EXAGGERATION AND DISAPPOINTMENT GENERATED ON CHILDREN; METHODOLOGY; SAMPLE; EVALUATION AND ANALYSIS OF THE DATA; FINDINGS AND DISCUSSION; GENERAL INFORMATION ON CHILDREN. THE SITUATION OF CHILDRENWATCHING TELEVISIONTHE AVERAGE TIME CHILDREN SPEND EVERYDAY FOR WATCHING TELEVISION; THE SITUATION OF CHILDREN'S WATCHING TELEVISION ADVERTISEMENTS; TYPES OF ADVERTISEMENTS THAT CHILDREN WATCH THE MOST; ELEMENTS IN ADVERTISEMENTS WHICH CHILDREN FIND ATTRACTIVE; THE SITUATION OF CHILDREN WANTING TO POSSESS THE GOODS AND SERVICES SEEN IN ADVERTISEMENTS; REASONS BEHIND CHILDREN'S WANTING TO POSSESS THE GOODS OR SERVICES SEEN IN ADVERTISEMENTS; THE SITUATION OF CHILDREN'S UNNECESSARY CONSUMPTION DUE TO ADVERTISEMENTS. THE SITUATION OF WHETHER PRODUCTS AND SERVICES CARRY THE CHARACTERISTICS STATED IN ADVERTISEMENTSCHILDREN'S VIEWS ON ADVERTISEMENTS; CHILDREN'S VIEWS CONCERNING THE NECESSITY OF ADVERTISEMENTS; THE SITUATION WHEREBY CHILDREN TEND TO CHOOSE PRODUCTS OR SERVICES THAT ARE MORE USED OR MORE LIKED ALTHOUGH THEY ARE NOT DIFFERENT IN TERMS OF PRICE OR QUALITY; CONCLUSION; REFERENCES; INDEX. Summary In all circumstances, television advertisements affect children of different age and gender groups in terms of consumption. Advertisers consider children as the target audience because of ability to affect and lead children. Today, since television advertisements have an important and effective role in the conscious raising of children who will be socialized as the consumers of the future, we are confronted by the imperative to focus on television ads. This book examines research which highlights the effects of television advertisements on primary school age children and helps to understand their attitude towards advertisements. Note English. Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide Subject Television advertising and children. Television and children. Advertising and children. BUSINESS & ECONOMICS -- Advertising & Promotion. Advertising and children. (OCoLC)fst00797827 Television advertising and children. (OCoLC)fst01146670 Television and children. (OCoLC)fst01146676 Alt Author Guven, Seval. Boylu, Ayfer Aydiner. ISBN 9781617610745 ebook 1617610747 1617289094 softcover 9781617289095 softcover