Title The PR practitioner's desktop guide / Caroline Black.

Edition 2nd ed. Descript 1 online resource (xii, 361 pages). Series A Thorogood special briefing Thorogood special briefing. Bibliog. Includes bibliographical references. Contents About the author; Icons; Preface; Contents; Introduction; 1. Communications and public relations; 2. A short history of communications and public relations; 3. The professional communicator; 4. Ethics, standards of conduct for professional communicators; 5. Planning communications campaigns; 6. Working with the media; 7. Communications and social media; 8. Writing for communicators; 9. Managing the PR function; 10. Public relations and the marketing mix; 11. Other tactics for communications campaigns; 12. Event management; 13. Public relations specialisms; 14. Public affairs 15. Using visuals in communications campaigns16. International public relations; 17. Issues and crisis management; Appendix 1; Appendix 2; Appendix 3; Other titles from Thorogood;. Summary Essential for anyone involved in the public relations function for any type of organisation. It is jargon free, easy to read and accessible. Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide Subject Public relations -- Handbooks, manuals, etc. Industrial publicity -- Handbooks, manuals, etc. BUSINESS & ECONOMICS -- Public Relations. Industrial publicity. (OCoLC)fst00971598 Public relations. (OCoLC)fst01082892 Alt Author Lauren, Graham. ISBN 9781854187284 (electronic bk.) 1854187287 (electronic bk.) 9781854186140 1854186140