Title Nutzerbezogene marktforschung fur bibliotheken.

Descript 1 online resource. Series Praxiswissen PraxisWissen. Contents Vorwort; Inhalt; Verwendete Marginalien; Einleitung; 1. Grundlagen; 2. Informationsquellen und Untersuchungsdesign; 3. Auswahlverfahren fu⁺r Stichproben; 4. Erhebungstechniken; 5. Datenaufbereitung und -auswertung; 6. Schlusswort; 7. Weiterfu⁺hrende Informationen; 8. Anhang; U⁺ber die Autoren. Summary This volume presents practical examples to impart fundamental knowledge about the application of market research instruments in actual library practice. The focus is on applying methods and scenarios that are targeted at optimizing or expanding user-related services. The range of applications includes customer satisfaction surveys and questionnaire-based inquiries about the information behavior of library users, and a discussion of "mystery shopping" as a building block for systematic quality management. In addition, it discusses usability testing for library websites and the use of online res. Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide Subject Libraries -- Evaluation. Public services (Libraries) -- Evaluation. Library Web sites -- Testing. Online information services -- Use studies. Library users -- Attitudes. Information behavior -- Research. LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General. Libraries -- Evaluation. (OCoLC)fst00997397 Online information services. (OCoLC)fst01045954 Public services (Libraries) -- Evaluation. (OCoLC)fst01083043 ISBN 3110276305 (electronic bk.) 9783110276305 (electronic bk.) 1306205247 (ebk) 9781306205245 (ebk) 3110276232 9783110276237 3110276313 9783110276312