| Descript |
1 online resource (x, 233 pages) : illustrations |
| Bibliog. |
Includes bibliographical references (pages 223-230) and index. |
| Contents |
Chapter 1 Introduction -- chapter 2 Max Black's interaction theory of metaphor -- chapter 3 Towards a theory of pictorial metaphor -- Relevant studies -- chapter 4 Advertising -- Word and image and levels of context -- chapter 5 Communicator and addressee in the advertising message -- Relevance theory perspectives -- chapter 6 Pictorial metaphor in advertisements and billboards -- Case studies -- chapter 7 Individuals' responses to three IBM billboards -- An exploratory experiment -- chapter 8 Closing remarks. |
| Note |
English. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide |
| Subject |
Symbolism in advertising.
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Pictures -- Printing.
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Metaphor.
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Advertising layout and typography.
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Metaphor
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metaphor. |
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BUSINESS & ECONOMICS -- Advertising & Promotion. |
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Advertising layout and typography. (OCoLC)fst00797870 |
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Metaphor. (OCoLC)fst01018283 |
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Pictures -- Printing. (OCoLC)fst01063827 |
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Symbolism in advertising. (OCoLC)fst01140768 |
| ISBN |
0203064259 (electronic bk.) |
|
9780203064252 (electronic bk.) |
|
9786610330232 |
|
6610330239 |
|
9780415128681 |
|
0415128684 |
|
9780415186766 |
|
0415186765 |
|
1134663153 |
|
9781134663156 |
|
1280330236 |
|
9781280330230 |
|
1134663145 |
|
9781134663149 |
|
0415128684 (Cloth) |
|
0415186765 (Paper) |
|
