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Dempsey, Kathy, 1965-

The accidental library marketer / Kathy Dempsey.
Medford, N.J. : Information Today, ©2009.
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Descript1 online resource (xvi, 294 pages) : illustrations
data file rda
Bibliog.Includes bibliographical references and index.
ContentsHow and why people become accidental marketers -- Starting with the basics of communication -- Assessing your current situation -- Using demographic, geographic, and census data -- What marketing experts think is most important -- Getting administrators, managers, and staff to buy in -- Making evidence-based decisions with administrators -- Don't shy away from statistics -- Understanding the cycle of true marketing -- Writing your formal plans -- Basic rules for producing good promotional materials -- Getting the message out -- Using your website for public relations and outreach -- Finally, the fun stuff.
NotePrint version record.
AccessUse copy Restrictions unspecified star MiAaHDL
ReproductionElectronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2011. MiAaHDL
System DetMaster and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL
Notedigitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL
SummaryThe Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
Local NoteEBSCO eBook Public Library Collection (Worldwide)
EBSCO eBook Subscription Academic Collection - Worldwide
EBSCO eBook Community College Subscription
SubjectAmerika Haus Berlin Video Lending Library
Libraries -- Marketing.
Libraries -- Public relations.
Advertising as a Topic
Public Relations.
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Libraries -- Marketing. (OCoLC)fst00997415
Libraries -- Public relations. (OCoLC)fst00997423
GenreElectronic books.
Electronic books.
ISBN9781573879194 (electronic bk.)
1573879193 (electronic bk.)
9781573878043 (electronic bk.)
1573878049 (electronic bk.)
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