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Author
Mathews, Brian (Brian Scott)
TitleMarketing today's academic library : a bold new approach to communicating with students / Brian Mathews.
Imprint
Chicago : American Library Association, 2009.
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Descript1 online resource (xv, 171 pages) : illustrations
Bibliog.Includes bibliographical references and index.
ContentsDo libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
SummaryIn Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
NotePrint version record.
Local NoteEBSCO eBook Subscription Academic Collection - Worldwide
SubjectAcademic libraries -- Marketing.
Academic libraries -- Public relations.
Libraries and students.
Advertising -- Libraries.
Libraries.
Public Relations.
Marketing.
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Academic libraries -- Marketing. (OCoLC)fst00795050
Advertising -- Libraries. (OCoLC)fst00797681
Libraries and students. (OCoLC)fst00997578
Wetenschappelijke bibliotheken.
Marketing.
Public relations.
Studenten.
GenreElectronic books.
Electronic books.
ISBN9780838997154 (electronic bk.)
0838997155 (electronic bk.)
9780838991541 (electronic bk.)
0838991548 (electronic bk.)
9780838991558 (electronic bk.)
0838991556 (electronic bk.)
0838909841 (alk. paper)
9780838909843
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