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020 |z0838909841|q(alk. paper)
020 |z9780838909843
040 N$T|beng|epn|cN$T|dYDXCP|dOCLCQ|dEBLCP|dOCLCQ|dMHW|dOCLCQ
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049 MAIN
050 4 Z716.3|b.M344 2009eb
060 4 Z 716.3|bM429m 2009
100 1 Mathews, Brian|q(Brian Scott)
245 10 Marketing today's academic library :|ba bold new approach
to communicating with students /|cBrian Mathews.
260 Chicago :|bAmerican Library Association,|c2009.
300 1 online resource (xv, 171 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Do libraries need to advertise? -- Defining the user --
Student need states -- The library as product --
Conducting marketing research -- Building relationships --
Developing brand strategies -- Promotional building blocks
-- Designing messages -- Measuring the impact -- Putting
it all together.
520 In Marketing Today's Academic Library, Brian Mathews uses
his vast experience to speak directly to the academic
library practitioner about matching services with user
needs. This book proposes new visions and ideas,
challenging the traditional way of thinking and providing
a framework to target users more precisely.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - Worldwide
650 0 Academic libraries|xMarketing.
650 0 Academic libraries|xPublic relations.
650 0 Libraries and students.
650 0 Advertising|xLibraries.
650 0 Libraries.
650 0 Public relations.
650 0 Marketing.
650 2 Libraries
650 2 Public Relations
650 2 Marketing
650 7 libraries (buildings)|2aat
650 7 public relations.|2aat
650 7 marketing.|2aat
650 7 LANGUAGE ARTS & DISCIPLINES|xLibrary & Information Science
|xGeneral.|2bisacsh
650 7 Public relations.|2fast|0(OCoLC)fst01082892
650 7 Marketing.|2fast|0(OCoLC)fst01010167
650 7 Libraries.|2fast|0(OCoLC)fst00997341
650 7 Academic libraries|xMarketing.|2fast|0(OCoLC)fst00795050
650 7 Advertising|xLibraries.|2fast|0(OCoLC)fst00797681
650 7 Libraries and students.|2fast|0(OCoLC)fst00997578
650 17 Wetenschappelijke bibliotheken.|2gtt
650 17 Marketing.|2gtt
650 17 Public relations.|2gtt
650 17 Studenten.|2gtt
856 40 |uhttp://search.ebscohost.com/login.aspx?direct=true&
scope=site&db=nlebk&AN=286139&authtype=ip,sso&
custid=s4601812|zAccess ebook from here
