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Author Farney, Tabatha, author.

Title Web analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.

Pub Info Chicago : ALA TechSource, an imprint of the American Library Association, 2013.

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Descript 1 online resource (x, 224 pages) : illustrations
Series Lita guide
LITA guides.
Bibliog. Includes bibliographical references and index.
Contents Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Summary The authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
Subject Library Web sites -- Management.
Library Web sites -- Statistical methods.
Web usage mining.
Library statistics.
Statistics as Topic -- methods
Computer Communication Networks -- statistics & numerical data
Information Systems -- statistics & numerical data
Data Interpretation, Statistical
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Library statistics. (OCoLC)fst00997999
Web usage mining. (OCoLC)fst01173271
Alt Author McHale, Nina, author.
Library and Information Technology Association (U.S.)
ISBN 9781555709549 (electronic bk.)
1555709540 (electronic bk.)
9781555709556 (electronic bk.)
1555709559 (electronic bk.)
9781555708979
1555708978
9781555709563
1555709567