| Descript |
1 online resource (xv, 171 pages) : illustrations |
| Bibliog. |
Includes bibliographical references and index. |
| Contents |
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together. |
| Summary |
In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide |
| Subject |
Academic libraries -- Marketing.
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Academic libraries -- Public relations.
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Libraries and students.
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Advertising -- Libraries.
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Libraries.
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Public relations.
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Marketing.
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Libraries
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Public Relations
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Marketing
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libraries (buildings) |
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public relations. |
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marketing. |
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LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General. |
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Public relations. (OCoLC)fst01082892 |
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Marketing. (OCoLC)fst01010167 |
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Libraries. (OCoLC)fst00997341 |
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Academic libraries -- Marketing. (OCoLC)fst00795050 |
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Advertising -- Libraries. (OCoLC)fst00797681 |
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Libraries and students. (OCoLC)fst00997578 |
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Wetenschappelijke bibliotheken. |
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Marketing. |
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Public relations. |
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Studenten. |
| ISBN |
9780838997154 (electronic bk.) |
|
0838997155 (electronic bk.) |
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9780838991541 (electronic bk.) |
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0838991548 (electronic bk.) |
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9780838991558 (electronic bk.) |
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0838991556 (electronic bk.) |
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0838909841 (alk. paper) |
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9780838909843 |
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