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Farney, Tabatha, author.
TitleWeb analytics strategies for information professionals : a LITA guide / Tabatha Farney and Nina McHale.
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Descript1 online resource (x, 224 pages) : illustrations
SeriesLita guide
LITA guides.
Bibliog.Includes bibliographical references and index.
ContentsUnderstanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms and concepts -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
NotePrint version record.
SummaryThe authors address the distinctive needs of libraries' educational mission with advice on how to use web analytics in a library setting.
Local NoteeBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
SubjectLibrary Web sites -- Management.
Library Web sites -- Statistical methods.
Web usage mining.
Library statistics.
Statistics as Topic -- methods.
Computer Communication Networks -- statistics & numerical data.
Information Systems -- statistics & numerical data.
Data Interpretation, Statistical.
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Library statistics. (OCoLC)fst00997999
Web usage mining. (OCoLC)fst01173271
GenreElectronic books.
Electronic books.
Alt AuthorMcHale, Nina, author.
Library and Information Technology Association (U.S.)
ISBN9781555709549 (electronic bk.)
1555709540 (electronic bk.)
9781555709556 (electronic bk.)
1555709559 (electronic bk.)
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