Title Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

Descript 1 online resource. Series The food series The food series. Bibliog. Includes bibliographical references and index. Contents Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward. Summary Annotation Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink'sMarketing Nutritionfocuses on why people eat the foods they do, and what can be done to improve their nutrition.Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing. Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide Subject Communication in diet therapy. Patient education. Food habits. Nutrition. Marketing. Marketing Nutrition. Consumer Behavior -- economics Food Industry -- economics Patient Education as Topic Feeding Behavior Nutritional Physiological Phenomena marketing. MEDICAL -- Diet Therapy. MEDICAL -- Nursing -- Nutrition. BUSINESS & ECONOMICS -- Marketing -- General. Marketing. (OCoLC)fst01010167 Communication in diet therapy. (OCoLC)fst00870128 Food habits. (OCoLC)fst00930807 Nutrition. (OCoLC)fst01042187 Patient education. (OCoLC)fst01055007 ISBN 9780252092794 epub 0252092791 0252029429 cloth : alk. paper 9780252029424