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Author Tomes, Nancy, 1952- author.

Title Remaking the American patient : how Madison Avenue and modern medicine turned patients into consumers / Nancy Tomes.

Pub Info Chapel Hill : The University of North Carolina Press, [2016]
℗♭2016

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Descript 1 online resource (xviii, 538 pages) : illustrations
Series Studies in social medicine
Studies in social medicine.
Bibliog. Includes bibliographical references (pages 473-518) and index.
Contents part one: The hazards of free choices : the 1920s to the 1940s: Farewell to the free trade in doctoring ; The high cost of keeping alive ; The new corner store ; The guinea pigs' revolt -- part two: Free enterprise medicine : the 1940s to the 1960s: The fourth necessity ; The MDs are off their pedestal ; A big pill to swallow -- part three: A consumers' revolution? : the 1960s to the 1990s: The patient must prescribe for the doctor ; Get ready for a new breed of patients ; Shopping mall medicine ; Medicine-chest roulette ; Conclusion: The barbarians are at the gate.
Summary In a work that spans the 20th century, Nancy Tomes questions the popular idea that in order to get good health care, people must learn to shop for it, as she explores the consequences of the consumer economy and American medicine having come of age at exactly the same time.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
Subject Umschulungswerksta⁺tten fu⁺r Siedler und Auswanderer Bitterfeld
Consumer-driven health care -- United States -- History.
Medical care -- United States -- History.
Medicine -- United States -- Marketing -- History.
Delivery of Health Care -- history
Community Participation -- history
History, 20th Century
Marketing of Health Services -- history
United States
BUSINESS & ECONOMICS -- Insurance -- Risk Assessment & Management.
HISTORY -- United States -- 20th Century.
Consumer-driven health care. (OCoLC)fst01744687
Medical care. (OCoLC)fst01013753
Medicine -- Marketing. (OCoLC)fst01014996
United States. (OCoLC)fst01204155
Medizin
Gesundheitswesen
Arzneimittel
Konsumgesellschaft
Werbung
Patient
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