E-Commerce, Consumers and Behavior
Thursday, April 29, 2021
In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks.
E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments.

Research by CentralAmericaData indicates that in Costa Rica, Guatemala and the Dominican Republic, interest in e-commerce services, measured by the number of Internet searches and mentions in conversations in the digital environment, began to increase in January 2021, a trend that continued until April 2021.

In the case of the Costa Rican market, there is already concrete information that shows that online sales have gained ground in recent years. Data from Correos de Costa Rica specifies that between 2018 and 2020 the proportion of customers who indicated that their preferred purchase channel is digital grew from 41% to 75%.

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There is data on the profile of consumers who prefer to shop online. Jorge Solano, CEO of Correos de Costa Rica, explained to Elfinancierocr.com that "... the demographic profile of buyers: mostly women and young people. In addition, they buy in different markets: domestic, international or both."

Regarding the geographic location of potential customers, Correos figures show that electronic purchases are made in all provinces of the country; however, 41% of consumers are concentrated in San Jose.

See "How is the interest in E-Commerce platforms evolving?"

"... 70% of consumers buy online to save time and avoid crowds, 48% of consumers review items on Google before buying them, 47% of consumers made their last purchase on Instagram and 31% of purchases are made at night", are some of the insights highlighted by the publication.

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Source: elfinancierocr.com
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Source: elfinancierocr.com
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Key entities
Correos de Costa Rica
Countries
Costa Rica
Insight
Retail E-commerce
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E-commerce
consumer
consumer behavior
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