E-Commerce, Consumers and Behavior
Thursday, April 29, 2021
In Costa Rica, most of the customers who make purchases through digital channels are young women, a good part of this group of people resides in San Jose and buy through social networks.
E-commerce has become important in all markets, especially since the declaration of emergency due to the outbreak of Covid-19 and the restrictions on the mobility of people imposed by Central American governments.

Research by CentralAmericaData indicates that in Costa Rica, Guatemala and the Dominican Republic, interest in e-commerce services, measured by the number of Internet searches and mentions in conversations in the digital environment, began to increase in January 2021, a trend that continued until April 2021.

In the case of the Costa Rican market, there is already concrete information that shows that online sales have gained ground in recent years. Data from Correos de Costa Rica specifies that between 2018 and 2020 the proportion of customers who indicated that their preferred purchase channel is digital grew from 41% to 75%.

You may be interested in "How to identify the most profitable retailers"

There is data on the profile of consumers who prefer to shop online. Jorge Solano, CEO of Correos de Costa Rica, explained to Elfinancierocr.com that "... the demographic profile of buyers: mostly women and young people. In addition, they buy in different markets: domestic, international or both."

Regarding the geographic location of potential customers, Correos figures show that electronic purchases are made in all provinces of the country; however, 41% of consumers are concentrated in San Jose.

See "How is the interest in E-Commerce platforms evolving?"

"... 70% of consumers buy online to save time and avoid crowds, 48% of consumers review items on Google before buying them, 47% of consumers made their last purchase on Instagram and 31% of purchases are made at night", are some of the insights highlighted by the publication.

Do you know that we are now part of something bigger?
Learn about PREDIK Data-Driven, our new global brand.

Source: elfinancierocr.com
Request more information:
Last Name*
Telephone (choose your Country):*

Size of the Company:*
Yes, I want to receive a call from a salesperson*
this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423
Source: elfinancierocr.com
More on this topic
E-Commerce Boom = Business Culture Changes
September 2020
The transformation of purchasing habits caused by the boom in e-commerce at a regional level, forced companies to accelerate the process of implementing their plans, because now they must enhance their digital strategies and change their business culture.
The outbreak of covid-19 and the restrictions to the mobility of people, caused the ideal scenario for the first eight months of the year in the Central American markets t
o report a clear upturn in interest in e-commerce services, with Guatemala, El Salvador, Honduras and Panama being the countries that registered the greatest increases in interactions associated with the topic
What does the Salvadoran Consumer Buy Online?
August 2020
25% of the people in El Salvador who seek to purchase products and services online try to hire an educational service, 21% seek access to a financial service and 19% are interested in acquiring electronic equipment.
The interactive information system developed by CentralAmerica
, monitors in real time the changes in consumer habits in all markets of the region, with fundamental information to understand the new commercial environment that has emerged quickly.
Consumers in the New Commercial Era
April 2020
Less impulsive and more reasoned purchasing decisions and the search for product and supplier information on the Internet and social networks are some of the characteristics of consumers in the new business environment.
Given the spread of covid-19, health authorities in Central American countries have been forced to restrict the mobility of people and have chosen to close most commercial establishments.
Online Sales: What are Consumers Looking for?
April 2020
Personal care items, vehicle accessories, food and beverages are some of the products most demanded by consumers, who have migrated to digital platforms to make their purchases.
In the current scenario of confinement due to the health crisis in the region, consumers have disappeared from physical stores and have migrated to digital platforms to buy their products.
Key entities
Correos de Costa Rica
Costa Rica
Retail E-commerce
consumer behavior
consumer preferences
Daily Update Government PurchasesDownload brochure (only in spanish)Trade Inteligence Subscriber Access NewsletterContact Us MarketDataMexico Español
2008-2022 © CentralAmericaData.com
Trade InteligenceWho we areContact Us