Foot traffic Analytics in Department Stores
Thursday, November 25, 2021
Location intelligence and foot traffic analytics are transforming the way retail strategies are defined, and department stores are no exception.
The correlation between foot traffic, sales, and the success of department stores have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.

Case Study

Foot traffic analytics: El Palacio de Hierro Vs. El Puerto de Liverpool in Mexico City, Mexico

At PREDIK Data-Driven we conducted a detailed study of two of Mexico’s most popular department stores in the Polanco neighborhood, an exclusive residential, commercial, and hotel area in Mexico City: Liverpool and El Palacio de Hierro.

In this case study, we analyze the mobility and pedestrian traffic inside and outside both stores, in order to understand the behavioral patterns of consumers visiting both franchises. Read the complete article here



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