can apply location intelligence techniques and footfall analytics to understand consumer mobility patterns, generate efficient site selection strategies, understand the performance of their stores, and estimate competitor turnover.
The correlation between foot traffic
visitation, sales, and the success of retail
supermarkets have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.Case StudyFoot traffic analytics: Mercadona Vs. LIDL, Ciudad Real, Spain
At PREDIK Data-Driven
we conducted a detailed study of two supermarket retail franchises in the state of Ciudad Real in Spain: Mercadona
In this case study, we analyze the mobility patterns and foot traffic inside and outside both supermarkets, in order to understand the behavioral patterns of consumers visiting both franchises. Read the full article here