Footfall analytics: McDonald’s Vs. Burger King South África
Thursday, December 23, 2021
Footfall analytics have revolutionized the way retailers implement site selection, commercial and operational strategies in the quick-service restaurant franchise market.
The correlation between location and footfall analytics, visits, sales, and the success of retail fast-food franchises have been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion strategies.

Case study: McDonald’s Vs. Burger King, Cape Town, South África

At PREDIK Data-Driven we conducted a detailed study of two retail quick-service restaurant franchises in Cape Town, one of South Africa’s wealthiest suburbs: McDonald’s y Burger King. Read the full article here



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