Case Study: Footfall analysis of the largest Starbucks Coffe in Bangalore India
At PREDIK Data-Driven
we conducted a detailed study of Starbucks
Coffe, the largest physical store in Bangalore, India. Through a footfall analysis
and POI characterization
of the area and people who visited that establishment, we estimated the foot traffic, identified the most and least crowded places, classified the users who visit, live or work in the area, the observations per day, the most and least visited places by the establishment’s customers as well as their relative wealth index characteristics.
In this case study, we analyze the foot traffic and the immediate surroundings of the point of interest, with the objective of identifying the behavioral patterns of people visiting the establishment. This analysis aims to answer the following questions:Which areas and locations have the highest concentration of foot traffic
Generating a heat map covering the entire POI analyzed, around the Starbucks, the most prominent foot traffic areas are Shantala Nagar, Ashok Nagar, Sampangirama Nagar, and Shanti Nagar. these are the places where the highest mobility around the establishment is concentrated. Read the full article here