Footfall analytics: Woolworths Food Vs. Shoprite South Africa
Wednesday, November 24, 2021
Identifying mobility patterns and classifying consumers within a point of sale or areas of interest helps large retail supermarkets measure foot traffic in and out of their stores while understanding the behavioral patterns of their consumers.
The correlation between foot traffic, visits, sales, and the success of retailsupermarkets has been studied and proven, so the development of this type of analysis has become a priority in the site selection process and expansion modeling.

Case study: Woolworths Food Three Anchor Bay Vs. Shoprite Woodstock,
Cape town, Sudáfrica

At PREDIK Data-Driven we conducted a detailed study of two retail supermarkets in the Cape Town city of Green Point, one of South Africa’s wealthiest suburbs: Woolworths Food and Shoprite. Read the complete article here


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