Footfall analytics for site selection strategies
Tuesday, March 8, 2022
The secret to site selection in such a competitive market is based on the ability to analyze the right data and be able to understand and interpret the site selection strategies of nearby locations to stay ahead of their expansion plans and gain a competitive advantage.
Where? This is the fundamental question that guides any site selection decision. Tools such as location intelligence and footfall analytics enable the aggregation, analysis and visualization of spatial data and bring significant advantages to the site selection process.

How to improve site selection strategies based on footfall analytics

Footfall analytics can be done on a national level, on a regional scale, such as the Southeast, or even on a smaller geography, such as a metropolitan area, by formulating a list of high-level factors critical to project success, and then analyzing the search region by scoring the geographies within it based on those factors. Read the complete article here



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