Where? This is the fundamental question that guides any site selection decision. Tools such as location intelligence
and footfall analytics
enable the aggregation, analysis and visualization of spatial data and bring significant advantages to the site selection
process.How to improve site selection strategies based on footfall analytics
Footfall analytics can be done on a national level, on a regional scale, such as the Southeast, or even on a smaller geography, such as a metropolitan area, by formulating a list of high-level factors critical to project success, and then analyzing the search region by scoring the geographies within it based on those factors. Read the complete article here
is a highly effective way to identify a suitable area for expansion strategies, as it has become a vital tool for narrowing down hundreds of potential sites or even a single site. When a potential site is identified, it’s combined with additional layers of data to determine if it meets the model’s requirements, sales performance targets, and other critical factors for any business requirements.