How to Identify Audiences with Artificial Intelligence?
Thursday, December 9, 2021
Thanks to predictive modeling and artificial intelligence (AI), marketers can now leverage these tools to segment audiences beyond traditional parameters and build a more accurate profile of consumers.
By using AI, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing objectives.

Artificial intelligence finds hidden user patterns that have a positive or negative impact on marketing objectives.

Therefore, it helps professionals achieve a predetermined end goal, whether it's finding the audience segment most likely to buy to increase sales volume, or giving an existing audience a customized product or content that responds to their interests.

You may be interested in: "How does Big Data improve the relationship with consumers?"

This can be done by taking into account three dimensions: their demographics, behavior, and their interests. From this data, people who have purchased a product or service are segmented and know when and through which channel they could request it again, this allows to obtain an estimated number of users with purchase intent. Read the full article here.


 
More on this topic
How to Improve Marketing with Location Intelligence?
October 2021
Location Intelligence is transforming the way brands communicate with their current and potential customers, maximizing marketing campaigns and optimizing costs.
Location analytics leverages and enhances
marketing campaigns
by providing faster and deeper insights to your customers.
Interactive maps
, visual analytics and powerful, intuitive dashboards simplify complex data networks and provide a robust platform for collaboration in any department, across the organization and on a global scale.
How does Data Analytics improve Outdoor Advertising?
September 2021
Location intelligence and mobility analytics allow companies to create Out-of-Home advertising strategies focused 100% on the tastes and preferences of the people who pass through each point.
In outdoor advertising (OOH), knowing in depth the consumers who pass through the point where the advertising will be exposed is crucial to maximizing as much as possible the return on
investment
.
Analytics to understand customers' behavior patterns
September 2021
Customer behavior analysis it's important because it helps businesses to understand how users interact with a brand, now it can be done in a more objective and real way using Big Data management techniques
Customer behavioral analytics is the process of collecting and analyzing data, using technology tools such as Big Data, machine learning and
location intelligence
, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization.
How to Boost Sales with Artificial Intelligence
August 2021
New data management methodologies now allow retailers to take advantage of even the smallest piece of information to generate valuable insights that help optimize their marketing and customer loyalty strategies.
What promotions do we do to get more customers to the point of sale?
Goods
Business Intelligence
Countries
Central America
Insight
big data Business Intelligence marketing B2B Marketing Trade marketing targeted advertisingMarket segmentation consumer consumer studiesBusiness Intelligence Logistics RetailAdministration Services Marketing and Sales
RELACIONADO
Business Intelligence
big data
Logistics
Retail
geospatial data
Daily Update Government PurchasesDownload brochure (only in spanish)Trade Inteligence Subscriber Access NewsletterContact Us MarketDataMexico Español
2008-2022 © CentralAmericaData.com
Trade InteligenceWho we areContact Us