By using AI
, it is possible to segment audiences at more granular levels and identify which ones are most valuable to marketing
Artificial intelligence finds hidden user patterns that have a positive or negative impact on marketing objectives.
Therefore, it helps professionals achieve a predetermined end goal, whether it's finding the audience segment most likely to buy to increase sales volume, or giving an existing audience a customized product or content that responds to their interests.
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This can be done by taking into account three dimensions: their demographics, behavior, and their interests. From this data, people who have purchased a product or service are segmented and know when and through which channel they could request it again, this allows to obtain an estimated number of users with purchase intent. Read the full article here
by providing faster and deeper insights to your customers.
, visual analytics and powerful, intuitive dashboards simplify complex data networks and provide a robust platform for collaboration in any department, across the organization and on a global scale.
, help gain long-term insights of the average purchase value, customer lifetime value and users interaction with a brand, enabling companies to incorporate data-driven business strategies that facilitate decision making and revenue maximization.