How to Increase Customer Dwell Time?
Tuesday, August 31, 2021
Customer dwell time is an analysis that should be closely monitored to capitalize on the full potential of each point of sale, indicating greater customer satisfaction.
Estimating and improving the average customer dwell time inside physical stores is possible thanks to technological tools such as Big Data, location intelligence analysis and mobility data, which improve strategic decision making by helping to increase the time consumers spend inside stores, and increasing the sales conversion rate as well.

You may be interested in: "How to Increase Foot Traffic in stores?."

Today it is no longer necessary to have staff collecting manual information or watching a camera for hours; the analysis of the consumer path allows to offer a truly personalized experience, helping to improve and increase the customer journey, optimize the consumer buying processes, innovate in the internal signage of the stores, integrate products, services and implement advertising more suitable for each season and type of customer, among others.

How can the consumer "path" be measured and what are the benefits?

Consumer path analysis is a very useful method for understanding customer flow at any internal store location, as it helps to understand the differences between normal or expected customer behavior and atypical customer behavior, identifying how and why people search for a specific product or service, tracking the customer path segmented by departments, aisles and products, making it possible to estimate the average time of the consumer's shopping journey from the time they enter the store until they leave the store.

Some of the benefits of these analyses are:

The identification of the point of purchase (where and when the buyer decides to purchase the product), finding the areas of the store where visitors become buyers, obtaining more clarity on why certain products or services are purchased.

"Image showing the potential selling points of a retail chain in California." 

By making use of geospatial and Big Data techniques, it is possible to extract all the observations recorded within an area of interest, the quality and resolution of the data allows to identify in which specific areas inside a store, the movement of consumers is concentrated. This is very useful when conceptualizing the design of the interior space and the distribution of the sections that make up an establishment.

"Image representing the distribution of consumers within a supermarket." 

Knowing how many times a customer was and how long a customer spends in a particular area (foot traffic), quantifying the number of shoppers with occupancy and increasing product demand, measuring customer service to improve service quality and staff productivity.

"Image representing an analysis of the foot traffic of a street." 


Establishing from the site selection of a new point of sale, choosing in which areas to place the entry and exit points of the stores to optimize the consumer journey times and not create drop-outs, bottlenecks that create obstacles in the buying process and customer experience, choosing the correct positioning of shelves, advertising, employees and products within the stores, among others.

"Image showing an analysis of site selection segmented by business revenue." 

At PREDIK Data-Driven we develop all types of business intelligence for our clients. Learn more about how we work.

DO YOU NEED MORE INFORMATION ABOUT YOUR BUSINESS SECTOR?
Request more information:
Name*
Last Name*
Email:*
Telephone (choose your Country):*


Company:*
Title:*
Size of the Company:*
Industry:*
Yes, I want to receive a call from a salesperson*
Comments:*
this site is protected by reCAPTCHA and Google's privacy policy and terms of service.
Need assistance? Contact us
(506) 4001-6423
 
More on this topic
In-store analytics for Brick & Mortar stores
November 2021
In the competitive retail market, in-store analytics helps retailers to better monitor and understand their customers while providing valuable information on the actual point-of-sale performance.
This type of analytics has become an indispensable part of the operational strategy of brick & mortar retail stores. Its benefits can also be reflected in other areas, such as marketing, merchandising, and fraud prevention.
Footfall analytics: Costco Wholesale Vs. Sam's Club
October 2021
Big Data technological tools and spatial data play a very important role in business by measuring footfall and helping to understand consumer behavior patterns in any given area of interest or point of sale.
Footfall analytics
,
location intelligence
and
point-of-interest categorization 
have revolutionized the way the retail and wholesale industries implement expansion, commercial and operational strategies in the franchised warehouse clubs.
How to Improve Performance in Brick-and-Mortar Stores?
October 2021
Consumers are shifting their spending from physical stores to e-commerce, physical stores will only survive in this new environment if they reinvent their business, taking advantage of new technologies and modern analytical capabilities.
Today, there is access to significant amounts of data on consumer behavior, information on the economy of different areas,
competitors
' sales, and
market trends
. However, only a handful of forward-thinking retailers are leading the way in advanced analytics as they use location intelligence,
foot traffic
analytics, and
predictive modeling
to make smarter business decisions.
Retail: Benefits of Implementing Real-Time Analytics
September 2021
In order for retailers to stay ahead of digital competition, they must overcome cost and flexibility disadvantages; it's necessary to have real-time insight into what is happening inside and outside the point of sale.
Retailers must begin to take immediate action on unforeseen events at their physical
points of sale
, such as lack of inventory, shelf problems, environmental impacts, local events, loss of merchandise and customers, among many others, as they generate a significant loss for their business.
Goods
Business Intelligence
Countries
Central America
Insight
retail big data data science spatial datageomarketing foot traffic consumer customersBusiness Intelligence Business IntelligenceWholesale Retail Services Market Intelligence
RELACIONADO
Business Intelligence
big data
Retail
data science
spatial data
Daily Update Government PurchasesDownload brochure (only in spanish)Trade Inteligence Subscriber Access NewsletterContact Us MarketDataMexico Español
2008-2022 © CentralAmericaData.com
Trade InteligenceWho we areContact Us